Daniel Burstein

Email Marketing: 7 resources for email optimization

January 30th, 2013

In just a few short weeks, others on the MECLABS team and I will be in the Capital of Second Chances – Las Vegas, Nev. – for MarketingSherpa Email Summit 2013.

We wanted to give you a second chance to delve into some information to help you improve your email optimization efforts. To that end, here are (lucky) seven resources to help you improve your email marketing and prepare for Email Summit 2013 …


When Should You Send An Email? How one of the largest banks in the world discovered when to send its email
In this free, 60-minute Web clinic video replay, Flint McGlaughlin, Managing Director, MECLABS, explores elements to consider when looking for the optimal send time and frequency for your email marketing campaigns.


Email Optimization: 72% of marketers test subject lines
We surveyed 2,735 marketers and asked them which email marketing elements they test most.

Email Marketing Timing: When is the optimal time to send your next marketing email?
Your peers discuss lessons they’ve learned with examples and insights into email marketing timing.


Email Marketing: Questions about subject line length, differentiating alert emails, and multivariate testing
In this blog post, we address common email marketing questions.


Email Marketing: Tips from your peers about writing subject lines
Your peers share their experiences writing effective subject lines. Hint: focus more on your audience, less on tricks.


Email Marketing Video: Crafting effective email messages
“Any marketing that does not influence a decision is a waste,” Flint McGlaughlin said. In this blog post, we share Flint’s full keynote from Email Summit 2012 – “Crafting Effective Email Messages: How a recent experiment helped MECLABS researchers achieve a 104% increase in email response.”


Email Messaging: How overcoming 3 common errors increased clickthrough 104%
In this Web clinic replay, Flint teaches a methodology to help determine if you are making common email marketing errors and how to overcome them.

Photo Credit: morberg

Daniel Burstein

About Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS Institute Daniel oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – working with our team of reporters to dig for actionable information while serving as an advocate for the audience. Daniel is also a frequent speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Categories: Email Marketing Tags: , ,

  1. January 30th, 2013 at 19:42 | #1


    Good post with lots of meaty links. At a time when social media is all the rage, it is interesting that email continues to be a staple for individuals and businesses. In particular, the growing interest in email newsletters makes email that much more valuable.

  2. January 31st, 2013 at 11:54 | #2

    Outstanding! Thanks for sharing this – very timely for projects we’re working on. I can attest that testing subject lines is one of the best and easiest ways to test and tweak response rates.

    Tw. @RemarkMarketing

We no longer accept comments on the MarketingExperiments blog, but we'd love to hear what you've learned about customer-first marketing. Send us a Letter to the Editor to share your story.