Daniel Burstein

Email Marketing: The purpose of a subject line

June 1st, 2012

What is the purpose of a subject line? Seems like an easy question on the face of it. But, if you really want to get results from your email marketing, you need to fully understand the function of a subject line, says Dr. Flint McGlaughlin, Managing Director of MECLABS, in this excerpt from a recent hour-long Web clinic.


If you find this video helpful, you can watch the full, free hour-long Web clinic replay entitled “Subject Lines Tested: How to write subject lines that double your clickthrough rate.”


Related Resources

Subject Line Test: 125% more unique clickthroughs

Email Subject Lines: Longer subject increases opens 8.2%

Email Testing: More specific subject line improves open rate by more than 35%

Email Marketing: Testing subject lines

Daniel Burstein

About Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS Institute Daniel oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – working with our team of reporters to dig for actionable information while serving as an advocate for the audience. Daniel is also a frequent speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Categories: Email Marketing Tags: , ,

  1. June 1st, 2012 at 10:01 | #1

    Hey guys, what do you use for your video broadcasts? Are you using green screen and a software program?

  2. June 1st, 2012 at 13:23 | #2

    Attention into interest is the hardest part about marketing. Most subject lines do under perform. Focusing on the most poplular words works though!

  3. Luke Thorpe
    June 4th, 2012 at 09:10 | #3

    Hi Brett, We use GotoWebinar for our live Web clinics which allows us to broadcast the powerpoint slides and audio. We film the clinic in our green screen studio and edit the video for the replay after the event. Eventually we hope to stream the video feed live. Broadcasting live video with real time green screen keying would require additional software. I have not tried any of this software yet but if you search ‘live green screen keying’ you will be able to see whats available. I hope this helps please feel free to contact me with any other questions. -Luke

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