But let’s step back for a moment and consider why that is true. I believe it is because non-profit organizations tend to give their audience something of value. In this case, that value was the ability to help save California’s State Parks.

I believe if a company, retailer, school, business service, etc is similarly focused on providing value, and not just selling, these tactics should work as well.

So before any marketer just jumps into creating a Facebook Fan page, and looks at specific tactics that worked for another company or organization, you must first step back and ask yourself “Why did it work? And what similar value can I provide to my audience?”