Comments on: PPC Innovation: How will Google’s new lead capture extension affect your pay-per-click campaigns?

By: MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas » Google Caffeine: Use social media and quality content to get a jolt for your site

Mon, 19 Sep 2011 18:40:54 +0000

[...] PPC Innovation: How will Google’s new lead capture extension affect your pay-per-click campaigns? [...]

By: Marcus Eloyi

Marcus Eloyi — Fri, 16 Sep 2011 08:42:44 +0000

@nermin hadzikadunic One of the biggest issues with this format is that users aren’t accustomed to interacting with ads on SERPs (clicking the plus sign).

By: This Just Tested: How PPC specificity drove 21% more clicks and cut costs 66%

This Just Tested: How PPC specificity drove 21% more clicks and cut costs 66% — Wed, 30 Jun 2010 07:03:13 +0000

[...] PPC Innovation: How will Google’s new lead capture extension affect your pay-per-click campaigns? [...]

By: nermin hadzikadunic

nermin hadzikadunic — Thu, 22 Apr 2010 23:47:34 +0000

I dont think people will have issue with new ads. If they do “old” version will still be available for them. I would not mind doing some stuff from the SERP instead. I still dont understand why Google is trying to keep people longer on their website. If they did search and then clicked what else they gonna do?

By: richard

richard — Mon, 19 Apr 2010 16:55:12 +0000

I believe this feature has a big potential in the near future, even though I can’t help but wonder how far Google will go to keep users from ever leaving his sites. Rich text snippets, on-SERP’s contact form, maybe the next step will be to open every site in a frameset with Google on top?…

By: Ranjan Jena

Ranjan Jena — Thu, 15 Apr 2010 07:23:15 +0000

It’s true that, asking too much too soon, and again it depends from user to user, how comfortable are they or business oriented to have their number be entered online in google, and also it stops to collect analytical data too. But in a way, new innovations have always got pros and cons, and need to find out, how to convert cons to pro again and build up the faith and business objectives.