Comments on: Landing Page Optimization: Regions Bank opts for the information underload strategy

By: John Hyde :: York, England

John Hyde :: York, England — Thu, 29 Jul 2010 07:46:07 +0000

+1 for Jon Patrick’s point about Switching Bank Accounts being very ambitious for a Landing Page.

Maybe invite the site visitor to open an EXTRA bank account with Regions Bank – then show him/her just how superior your service is / how convenient your branches are, etc.

By: Web Page Optimization: Consider this post the help desk for free trial landing pages

Wed, 21 Jul 2010 07:03:46 +0000

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By: Regions

Regions — Mon, 19 Jul 2010 22:51:13 +0000

Adam -
Thank you for reviewing our LifeGreen Checking landing page on your blog.
We very much appreciate your comments and candor.

Regions is constantly striving to provide a better customer experience in
everything we do. In fact, we’ve taken your suggestions to heart and have
created a new landing page which we would like to share. You may preview
the new page design here:
http://luckie.com/clients/regions/landingpages/mobile_lp.png

We look forward to the webinar Wednesday.

Best regards,
Regions Digital Marketing Team

By: Web Page Optimization: Basic principles yours peers use to increase conversion

Web Page Optimization: Basic principles yours peers use to increase conversion — Mon, 19 Jul 2010 07:03:57 +0000

[...] Plus, we’ll be conducting a full 40 minutes of live optimization on audience-submitted pages, so be sure to send us pages you need help on when you register. While we can’t optimize every page we receive, we’ll try to get to as many as we can on the Web clinic and right here on the blog. [...]

By: Jon Patrick

Jon Patrick — Mon, 19 Jul 2010 03:10:52 +0000

Really nice critique on the Regions Bank landing page. I think your points are generally right on, but I think there’s a bigger point that’s not being discussed: I don’t think Switching Bank Accounts is a realistic Call to Action.

As Adam points out, most people change bank accounts a few times in their entire life – the best landing page on the planet is probably not going to persuade me to change.

The landing page should use some of its most compelling points to simply capture a few pieces of contact information, including e-mail, and start me on a Drip marketing campaign. Get me to subscribe to a newsletter, give me a ‘Guide to What Makes a Good Bank’ … they should simply try to get visitors engaged in a conversation for asking for such a large commitment.

By: Web Page Optimization: In search of a value proposition as fast and reliable as Verizon FiOS

Fri, 16 Jul 2010 07:03:10 +0000

[...] Landing Page Optimization: Regions Bank opts for the information underload strategy [...]