Paul Cheney

Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page

December 6th, 2016

Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of these so-called “best practices” by many. It’s one thing if you’re using them for page views, but quite another when using them for a conversion-focused landing page.

In this video, Flint McGlaughlin, CEO, MarketingExperiments, discusses how Robert from TransUnion can optimize the first four to six inches of the company’s landing page, including how to use the space currently devoted to a rotating slider.


 

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Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with a clear value proposition
Homepage Optimization: 5 Marketing blind spots that inhibit conversion (and how you can correct them)
Homepage Optimization: Tips to ensure site banners maximize clickthrough and conversion

 

Paul Cheney

About Paul Cheney

Paul Cheney, Senior Partnership Content Manager, MECLABS Institute Paul helps turn raw research into easy-to-understand content for MarketingExperiments readers. He earned his B.A. in English literature from Covenant College. Before joining the MarketingExperiments team, Paul wrote grant proposals and fundraising letters for a mid-size nonprofit in New Jersey. He has also worked as a freelance Internet marketing consultant and copywriter for small businesses. In his spare time, Paul enjoys reading, writing poems and dating his wife, Callie.

Categories: Landing Page Optimization Tags: , ,



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