Daniel Burstein

Homepage Optimization Applied: Get ideas for your next homepage test

August 31st, 2012

Homepage optimization can be challenging. Aside from the inherent politics involved in what appears on your company’s window to the world, you likely have to appeal to many different types of visitors with different motivations coming from different places and … deep breathe … looking for different things.

To help give you ideas for your own homepage tests, Adam Lapp, Associate Director, Optimization and Strategy, MECLABS, Jon Powell, Senior Manager, Research and Strategy, MECLABS, and I conducted extensive live optimization of audience-submitted homepages on a recent Web clinic.

You can watch the full, free, 60-minute video replay of “Homepage Optimization Applied: Learn how to replicate a 331% lift on your own site (Special live optimization Web Clinic).” To help you determine if this Web clinic would be worth your time to watch, here is a seven-minute excerpt featuring optimization advice for one of the audience-submitted pages that can help spur your own test ideas …


Related Resources:

Homepage Optimization Applied: Learn how to replicate a 331% lift on your own site (Special live optimization Web Clinic) – Web clinic replay

Homepage Optimization: No single metric will do

Homepage Optimization: How a more logical eye-path led to 59% increase in conversions

Optimization 101: How to get real results from A/B testing

Homepage Optimization: 5 questions every marketing team should ask themselves

Daniel Burstein

About Daniel Burstein

Daniel Burstein, Director of Editorial Content, MECLABS Institute Daniel oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – working with our team of reporters to dig for actionable information while serving as an advocate for the audience. Daniel is also a frequent speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

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