Homepage Optimization Applied: Get ideas for your next homepage test
Homepage optimization can be challenging. Aside from the inherent politics involved in what appears on your company’s window to the world, you likely have to appeal to many different types of visitors with different motivations coming from different places and … deep breathe … looking for different things.
To help give you ideas for your own homepage tests, Adam Lapp, Associate Director, Optimization and Strategy, MECLABS, Jon Powell, Senior Manager, Research and Strategy, MECLABS, and I conducted extensive live optimization of audience-submitted homepages on a recent Web clinic.
You can watch the full, free, 60-minute video replay of “Homepage Optimization Applied: Learn how to replicate a 331% lift on your own site (Special live optimization Web Clinic).” To help you determine if this Web clinic would be worth your time to watch, here is a seven-minute excerpt featuring optimization advice for one of the audience-submitted pages that can help spur your own test ideas …