Paul Cheney

Industrial Digital Marketing: How being clear can maximize catalog orders and distributor sales

February 9th, 2017

Digital marketing for industrial products has a specific set of unique challenges. For one, most industrial businesses are way behind the curve in both technology and marketing strategy. And for another, industrial product manufacturers are generally selling on two fronts:

• Direct B2B sales
• Indirect B2C sales through distribution partners

Then there’s the partnerships to be maintained and expanded.

Luckily, the same principles of messaging apply, whether you’re trying to get business representatives to call you with product numbers, or customers to walk into your distributor’s stores.

In this Quick Win Clinic, Flint McGlaughlin talks about how clarity and credibility in digital messaging on industrial company AIRSEPT’s homepage could improve its metrics.

 

If you would like to learn more about clarity and credibility, you can talk to one of our graduate-level course concierges.

You might also like:

Communicating Value and Web Conversion – Scroll to the bottom of the page to watch a full session from our graduate-level certificate program affiliated with the University of Florida

Optimizing Software Landing Pages: How to minimize anxiety and maximize conversion in a free download

Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page

 

Paul Cheney

About Paul Cheney

Paul Cheney, Senior Partnership Content Manager, MECLABS Institute Paul helps turn raw research into easy-to-understand content for MarketingExperiments readers. He earned his B.A. in English literature from Covenant College. Before joining the MarketingExperiments team, Paul wrote grant proposals and fundraising letters for a mid-size nonprofit in New Jersey. He has also worked as a freelance Internet marketing consultant and copywriter for small businesses. In his spare time, Paul enjoys reading, writing poems and dating his wife, Callie.

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