Test Your Marketing Intuition: Which PPC ad produced more conversions?
If you’ve been running PPC campaigns for longer than a month or so, there have probably been at least a few times when you’ve hit a wall.
You know what I mean … those points when it seems that no matter how much effort you put into testing and optimizing your ads with the right keywords or copy, the incremental returns are minimal and you just cannot seem to beat your star performers.
It may be you are hitting one of those walls right now … and unlike Jim Morrison would have you believe, you can’t just break on through to the other side.
So what do you do in that situation?
At MECLABS, we experiment with a lot of PPC campaigns, and we’ve seen our share of walls when it comes to optimizing them. In a recent experiment, with the help of PPC managers at ROI Revolution, we were able to help a MECLABS Research Partner, a minimally invasive spine treatment center, break through a “wall” to achieve 47% more leads from a PPC campaign.
We’re going to share the details of that experiment with you on our Web clinic today at 4:00 p.m. EST – Online Advertising Forensics: We investigate how and why a text-based PPC ad produced 47% more conversions.
But, before we give you the full scoop, we want you to get some practice in so you can start preparing to break through your own walls.
We’re going to let you test your marketing intuition and tell us in the comments of this blog post which PPC ad you think produced the 47% lift … and why.
If you choose the correct PPC ad and give us a good enough reason for why you think it won, you will be featured on our blog as a marketing expert and win the respect of your peers and superiors.
So without further ado, here are the treatments:
And here’s the landing page for all three just for reference’s sake:
All right, now that you’ve seen the ads, tell us which of them won the test and why in the comments …
And again, be sure to tune into today’s Web clinic at 4:00 p.m. EST to find out the actual results and hear actionable advice about how the discoveries from this experiment can help you improve your own PPC campaigns.
Congratulations to commenter Gary Kline, for correctly predicting the outcome of the experiment and giving a darn good reason why treatment #3 received the highest conversion rate.