Paul Cheney

SEO Research: Why opportunity is knocking for marketers doing SEO

October 21st, 2011

A few years ago the idea of dedicating a landing page for a certain segment of traffic to a website was a novel idea. Then, with the rise of Google, PPC started becoming more popular.

When that happened, marketers realized that if they made keyword-specific landing pages, they achieved better results from the traffic they were paying for.

Marketers started to realize that they could make custom landing pages for other channels as well, like display ads and email campaigns.

There are other channels that most marketers haven’t capitalized on yet with a targeted landing page. One of those is organic search.

Take a look at the data on SEO landing pages in the following chart from the MarketingSherpa 2012 Search Marketing Benchmark Report – SEO Edition. For advanced marketers, SEO landing pages is an extremely effective tactic, but for the rest, it’s left untouched. 

What does this tell us about the state of SEO landing pages? If it were up to me to interpret the meaning behind these statistics, I’d say we were on the verge of a gold rush.

Essentially, the most advanced marketers among us are finding huge amounts of success in capitalizing on organic traffic by creating dedicated landing pages for SEO search terms. But the rest haven’t caught on yet.

This means there’s a huge opportunity for businesses to get ahead now with revenue from organic traffic before the rest catch up.

Of course, this leaves us with another problem:

How are those companies finding success with SEO landing pages? What’s their strategy?

Our last Web clinic covered this very important question in depth. In fact, through testing, one of our Research Partners achieved a 548% lift in conversion on an SEO landing page. Watch the Web clinic replay to find out how they did it.

Related Resources:

SEO Landing Pages: How we achieved 548% more conversions without damaging organic rankings

New Marketing Research: 3 profitable traffic sources most marketers are ignoring

SEO Landing Pages: How your peers optimize for traffic and conversion

Website Optimization: Landing page test leads to 548% increase in conversion


Paul Cheney

About Paul Cheney

Paul Cheney, Senior Partnership Content Manager, MECLABS Institute Paul helps turn raw research into easy-to-understand content for MarketingExperiments readers. He earned his B.A. in English literature from Covenant College. Before joining the MarketingExperiments team, Paul wrote grant proposals and fundraising letters for a mid-size nonprofit in New Jersey. He has also worked as a freelance Internet marketing consultant and copywriter for small businesses. In his spare time, Paul enjoys reading, writing poems and dating his wife, Callie.

Categories: Search Engine Optimization (SEO) Tags: , , , , , , , , ,

  1. November 5th, 2013 at 03:02 | #1

    Great tips! When it comes to search engine optimization, I always trust that the most important part is about understanding how search engine works. And in today’s world, illegal SEO is definitely not the way out. It all all comes down to change and lots of learning. Thanks for sharing and have a great day ahead!

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