We talk a lot about A/B testing here on MarketingExperiments. What we don’t usually talk about is A/B testing for the mobile web…especially testing within mobile apps.
I thought we should change that. As I was scouring the web looking for mobile A/B tests, I found this 2-year old video by Amazon.
When they had testing, however, one app developer used it extensively and shared their experiences in a promotional video for the feature on Amazon. The developers were behind the game Air Patriots. Russell Caroll was the Senior Producer for the game and Julio Gorge was the Game Development Engineer. The game is a kind of aerial take on the classic tower defense game genre.
Granted, this was a promotional video, but the content still speaks for itself. These guys had (and still have by the looks of it) a fairly successful mobile app and they ran some successful tests. It’s a great starting place for what you can test in your mobile app.
By the way, while Amazon has shut down its A/B testing feature, there are many other tools for testing mobile apps that will accomplish the same thing the developers talk about in the video.