In our recently released MarketingSherpa 2012 Website Optimization Benchmark Report, we asked about average conversion rates …
Q. Please write in your organization’s average conversion rate.
It’s human nature to see a number and to instantly think of it as a fact, so let me first briefly mention the limits of numbers. Just because you see the numbers above, don’t assume that all of your, for example, media and publishing competitors are getting 10% conversion rates for every offer.
These numbers are simply meant to give you a general idea of how certain industries are fairing as you work on your own conversion rate optimization efforts.
“Where ever you are, you should also try to figure out how you can improve your conversion rate 5-10% monthly,” is how Bryan Eisenberg, Managing Partner, Eisenberg Holdings, put it in “Average Conversion Rate by Industry 2012.”