MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Product pages are often the moment of decision for a visitor. They may have worked through categories and directories to land on the most relevant product to their needs; or they may have weeded through a sea of search ads to have finally arrived at your page. And now, only one question remains, “Is this product worth its cost?”

Recently, our research analysts were given the opportunity to test varying designs for a given product page. At the end of our experimentation, we had discovered a product page layout that increased revenue by 24%. What follows is an overview of the test and our findings. Read more…

This weekend I was paying for the 10 gallons I had just put into my old 1997 Honda Civic, when I decided that I’d purchase a nice cold soda for the road. I pointed out the pump where my fueled-up car was located and then slid the cold beverage to the convenience store clerk. He informed me that my total came to $25.89 and then he stopped.

Looking me dead in the eyes, he asked me what my name was. “Austin,” I replied a little hesitantly. “Austin, are you sure you want to spend $25.89 for 10 gallons of gas and a cold soda?” he asked. I nodded and attempted to hand him my Visa credit card.

He denied my overture and informed me that he could only help me if I were a member of his store. So not wanting to cause a scene with the five people who were now behind me, I conceded. Read more…