Posts Tagged ‘google’

Google Caffeine: Use social media and quality content to get a jolt for your site

June 11th, 2010

Earlier this week, Google formally announced the completion of its new web indexing system cleverly named Caffeine. According to Google, Caffeine provides 50% fresher results for web searches than its last index and is the largest collection of web content the search giant has ever offered.


Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, we would analyze the entire web, which meant there was a significant delay between when we found a page and made it available to you.

With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.

– Carrie Grimes, Software Engineer, Google

This is great for those of us who use Google to search and find relevant results to our most common inquiries. Results will become timelier, more social and rely more heavily on keyword strings, ultimately providing more useful results as newer content can be indexed much quicker and from a much larger base of sites. Read more…

Google adds more flexibility and intelligence to Analytics and Website Optimizer

October 20th, 2009

As I sat in the conference room of building 14 at the Googleplex last week, my excitement about what Google was doing to improve its analytics and testing platforms went through the roof. At the 2009 Partner Summit, Google gave a preview of the new Website Optimizer (GWO) features as well as soon-to-be-launched, feature-packed version 4 of Google Analytics.

So what’s new with GWO? Well, there is not a lot, but the few features Google added to its testing platform are HUGE! For me, two of the most notable updates are:

  1. Management API for the creation and management of experiments outside of the Website Optimizer interface
  2. Daily conversion tracking

The GWO API will allow you to much more easily set up tests and record stats, especially if you are using a content management system or a third-party shopping cart. Basically, you will be able to do almost anything you can do in GWO, but with your own interface.

As for the daily conversion tracking, I have always been one of those people who like to see test results to the minutest detail. Until now, Google has only allowed you to see aggregated stats for the entire testing period.

As of today, we can now see daily conversion rates:

Daily Conversion Rate

This will give us much more intelligence regarding daily conversion swings and subtleties between the performance of experiment combinations. To read more, visit the GWO blog.

Now, I am even more excited about a couple of new features Google Analytics has included in its newest version. My favorites are:

  1. 20 Goals, including brand new engagement goals
  2. Custom alerts
  3. Advanced filters built into report interface

I’m sure many of you have shared my frustration when trying to track more than four goals for one website. Before, we would have to create a duplicate profile of our website just to add goal five, six, seven….

Well, that’s all changed! Google has announced 20 goals for each profile. These will be grouped into four sets of five, but you will be allowed to use the 20 slots however you want.

Screenshot of new 20 goal limit:

More Goals
But it doesn’t stop there. Add on top of that the fact that you will now have the ability to set user engagement goals. And you are no longer limited by a goal being attributed only to a pre-defined conversion page. The new engagement Analytics goals are:

  1. Time on page
  2. Pageviews per visit

Engagement Goals
You will also be able to set custom alerts to be emailed to you. By “custom,” I mean you set the variables however you want. So if I want to know if my website’s New York PPC traffic drops 15%, Google will let me know and I can act accordingly.

Screenshot of custom alerts:

Custom Alerts
Finally, they have added custom filters to the report interface. Sure you could export the data to Excel then sort, filter, and do whatever you wanted to make the data make sense to you. But now, Google has added the flexibility to get a clear and intelligent picture of what’s going on with your website without having to go back and forth between its interface and Excel.

Screenshot of advanced filters:

Advanced Filters
Say I’m looking at my Top Content report and I want to sort by bounce rate to see which pages are performing poorly so I can dedicate new resources for improvements to be made. Previously, I would see many pages with a bounce rate of 100% simply because they just had one or two visits.

Now, I can set the filter to only look at pages with a minimum of 100 visits and a bounce rate of less than 70%. This will allow me to make much more sense out of the heaps of data that Analytics is collecting.

You should be seeing all of these new features and many more appear in your Analytics and Website Optimizer interfaces over the next few weeks. We will be taking advantage of them right away with our research partners.

Check back next month — after we’ve tested some of these new features, we’ll offer suggestions on how you can make the most out of them.

How to improve your PPC conversions by 300%

July 24th, 2008

Would you like to quadruple the conversions from your PPC campaigns? What if you could also cut your cost per conversion by 69% at the same time? Find out how one of our recent workshop participants did just that.

Join us for our free webinar on PPC ads and see what this firm did to revive a moribund AdWords campaign.

You’ll also have the chance to have your own pay-per-click campaigns critiqued in real-time by our optimization team: Dr. Flint McGlaughlin, Director, MarketingExperiments; Jimmy Ellis, Director of Optimization Research; and Aaron Rosenthal, Director of Channels Research.

If you’re new to our live optimization clinics, here’s what you need to know:

  • This one-hour webinar will provide you with specific tactics and strategies you can apply immediately to improve your PPC ad clicks and landing page conversions.
  • You can submit your PPC ads and landing page for consideration when you sign up for the clinic (optional).
  • Even if your page is not selected, you’ll come away with powerful ideas that can boost your campaigns. Some submitted pages may also be critiqued and posted here on the blog.
  • Attendance is limited to the first 1,000 who join the call, so please dial in promptly at 4:00 to secure your spot.

Please join us on Wednesday, July 30, 2008 at 4:00 p.m. EDT and put our methods to the test with your own campaigns. Reserve a spot now.