Posts Tagged ‘inverted sales funnel’

Site Optimization: 2 strategies to consider when trying to increase conversion

November 30th, 2015

Online shopping is a favorite hobby of mine, mainly due to the convenience factor.

Recently, I was shopping online for a new coffee table and found myself with a dilemma. I found a website that had a great assortment of coffee tables: different sizes, shapes and every color you could think of. They had it all. After navigating through the website for a few minutes, I realized finding the right one was going to be difficult. I was having trouble sorting through the different styles and began to feel overwhelmed and frustrated.

I had great tables laid out on the page in front of me with no way to organize them how I wanted. Not only was I having trouble with the layout of the page, but there was also a pop-up continuously asking me to sign up for the newsletter and for my personal information.

I quickly became annoyed and overwhelmed, and I left the page.

This made me think of a concept that we teach at MarketingExperiments’ parent company MECLABS: the inverted funnel.

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Shopping Cart Optimization: 4 tips from your peers

November 14th, 2012

As we ease out of election season and into the holidays, an e-commerce marketer’s fancy turns to thoughts of customers filling their virtual shopping carts with all sorts of goodies and then, most importantly, completing the purchase.

To help you reduce shopping cart abandonment, Flint McGlaughlin, Managing Director, MECLABS, will host a free Web clinic today – “Optimizing Shopping Carts for the Holidays: 6 last-minute changes you can make to your shopping carts to increase conversion.”

But, before we share our discoveries, we wanted to hear what you’ve learned about shopping carts. Here are a few tips from your peers …

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15 years of marketing research in 11 minutes

May 21st, 2012

Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, explains what he has learned from 15 years of marketing research in this video …


If you would like to jump to a specific point in the video, here are some key points that Flint covered:

00:34 – Three flaws in the funnel analogy

2:31 – The inverted sales funnel

9:34 – Conversion Heuristic

10:34 – Recent Experiments: 10,000+ Paths Tested

The marketing research and methodologies in this video are achieved from research partnerships with MECLABS where companies work alongside analysts and data scientists to discover how to better serve their customers. Each research partnership is customized to meet the unique opportunities and challenges faced by the partner.

If you are interested in participating our research calendar, just visit and tell us a little more about your current challenges in the areas of subscription, lead generation and ecommerce.

Related Resources

Conversion Rate Optimization: Building to the Ultimate Yes

Marketing-Sales Funnel Optimization: 3 questions to ask as you kickoff 2012

Landing Page Wireframe: Why focusing on ‘one variable at a time’ doesn’t work