Posts Tagged ‘inverted sales funnel’

Shopping Cart Optimization: 4 tips from your peers

November 14th, 2012 No comments

As we ease out of election season and into the holidays, an e-commerce marketer’s fancy turns to thoughts of customers filling their virtual shopping carts with all sorts of goodies and then, most importantly, completing the purchase.

To help you reduce shopping cart abandonment, Flint McGlaughlin, Managing Director, MECLABS, will host a free Web clinic today – “Optimizing Shopping Carts for the Holidays: 6 last-minute changes you can make to your shopping carts to increase conversion.”

But, before we share our discoveries, we wanted to hear what you’ve learned about shopping carts. Here are a few tips from your peers …

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15 years of marketing research in 11 minutes

May 21st, 2012 11 comments

Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, explains what he has learned from 15 years of marketing research in this video …


If you would like to jump to a specific point in the video, here are some key points that Flint covered:

00:34 – Three flaws in the funnel analogy

2:31 – The inverted sales funnel

9:34 – Conversion Heuristic

10:34 – Recent Experiments: 10,000+ Paths Tested


Related Resources

Conversion Rate Optimization: Building to the Ultimate Yes

Marketing-Sales Funnel Optimization: 3 questions to ask as you kickoff 2012

Landing Page Wireframe: Why focusing on ‘one variable at a time’ doesn’t work