Archive

Posts Tagged ‘landing page optimization’

The MECLABS Conversion Heuristic Applied: How a single-product ecommerce site can optimize its sales with a tested methodology

February 23rd, 2017

After testing more than 10,000 sales paths over the past 20 years, MarketingExperiments and our parent company, MECLABS, have developed a thinking tool anyone can use for optimization.

We call it the Conversion Sequence Heuristic.

While it looks complicated, it’s simply a way of looking at a sales path and going through elements of the customer’s experience of a particular page or process.

In this Quick Win Clinic, Flint McGlaughlin, our CEO and managing director, walks through Axess Wallets’ home page and applies the Conversion Heuristic to show how easy it is to think about conversion in a sales path using the tool.

You might also like:

Download the free 30 Minute Marketer: Value Proposition

Participate in a MECLABS Institute research project and drive conversion increases

Best Practices Are Often Just Pooled Ignorance: How to avoid this mistake by mapping your customer’s thought sequence

Best Practices Are Often Just Pooled Ignorance: How to avoid this mistake by mapping your customer’s thought sequence

February 13th, 2017

How do we know that our sites are performing at their maximum ability for our given objectives?

• Is it because we used A/B testing to get a set of iterative performance bumps?
• Is it because we used a focus group to tell us how we can improve?
• Is it because we used a supposedly high performance template we saw someone else using?

None of these are truly great indicators of maximum performance, but that last one is particularly problematic.

As MECLABS Institute’s (MarketingExperiments parent company) Managing Director, Flint McGlaughlin has said in the past, and continues to reiterate, that “best practices on the internet are often just pooled ignorance.”

So how can we truly overcome that nagging feeling that our pages are underperforming? The answer is by taking the time to map your customer’s thought sequence and build a digital experience around that map.

Only then can we be sure that we’ve made every effort to ensure a page is performing at its maximum potential.

In this week’s Quick Win Clinic, Flint talks about seeing through the best practices and into the customer’s thought sequence on a page submitted by Paul from Rosetta Stone.

You might also like:
The only graduate education program focused specifically on how to help marketers increase conversion
The MECLABS Conversion Analysis Tool – Excel tool to diagnose the problems in your funnel and determine where to test
Conversion Rate Optimization: Building to the Ultimate Yes
Landing Page Optimization: Simple, short form increases leads 40%

Industrial Digital Marketing: How being clear can maximize catalog orders and distributor sales

February 9th, 2017

Digital marketing for industrial products has a specific set of unique challenges. For one, most industrial businesses are way behind the curve in both technology and marketing strategy. And for another, industrial product manufacturers are generally selling on two fronts:

• Direct B2B sales
• Indirect B2C sales through distribution partners

Then there’s the partnerships to be maintained and expanded.

Luckily, the same principles of messaging apply, whether you’re trying to get business representatives to call you with product numbers, or customers to walk into your distributor’s stores.

In this Quick Win Clinic, Flint McGlaughlin talks about how clarity and credibility in digital messaging on industrial company AIRSEPT’s homepage could improve its metrics.

 

If you would like to learn more about clarity and credibility, you can talk to one of our graduate-level course concierges.

You might also like:

Communicating Value and Web Conversion – Scroll to the bottom of the page to watch a full session from our graduate-level certificate program affiliated with the University of Florida

Optimizing Software Landing Pages: How to minimize anxiety and maximize conversion in a free download

Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page

 

The Most Shared MarketingExperiments Content of 2016

January 5th, 2017

Yes, yes. 2016 was a bad year. We get it.

But it wasn’t all bad. We published some fairly exciting stuff here on MarketingExperiments. It was so exciting that a good portion of our audience found the time to share it with their followers. Just these five pieces from 2016 were shared 1,435 times.

Read on to view what our audience felt were the top five most shareworthy pieces in 2016.

#1: How Does Page Load Time Affect Conversion Rate? New Research Shows Significant Correlation

Most marketers understand that a slow page produces low conversion rates. But how significant is the correlation? How fast do customers expect sites to load? Are customer expectations for page load time changing?

Read more…

Optimizing Software Landing Pages: How to minimize anxiety and maximize conversion in a free download

December 22nd, 2016

Downloading software is a difficult decision. As consumers, we’ve been burned by so many software downloads that have spyware, adware and malware hidden inside them.

Making that decision to download more attractive is exactly what Flint McGlaughlin walks through in this video.

You might also like:

Communicating Value and Web Conversion – Scroll to the bottom of the page to watch a full session from our graduate-level certificate program affiliated with the University of Florida

Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page

Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with a clear value proposition

Homepage Optimization: 5 Marketing blind spots that inhibit conversion (and how you can correct them)

The Importance of Building Trust: What 2,400 consumers say about trust in the conversion process

December 12th, 2016

Websites are more than digital images and copy. Websites are relationships with people. And if we seek to influence behavior, we need to understand and respect that relationship.

All sales begin with customer understanding

As with any relationship, it begins with an understanding of who the other party in the relationship is, what they want, and what they get out of the relationship. In this case, that is the customer.

So before one pixel is even coded on a website, the goal should be to understand what the customer needs and wants, and then the question becomes — how can this website provide that? Without that understanding, the website has no reason for being.

“Organizations that understand how their customers think and feel have a much better chance at meeting their customers’ needs,” Katie Sherwin, User Experience Specialist, Nielsen Norman Group, said.

Read more…