Every marketer is trying to find ways to tap into the traffic-generating beast that is The Google to drive conversions. Or, so I thought. You can imagine my surprise when I cracked open the new MarketingSherpa 2012 Search Marketing Benchmark Report – SEO Edition and found that just 51% of marketers use SEO landing pages.
And yet, 93% of marketers are using keyword/keyphrase research. Which tells me that marketers are spending a lot of time, energy and resources to drive traffic to a general site, homepage, or other page that isn’t specifically optimized for conversion. Hey, traffic’s great, but a man’s gotta eat.
So why aren’t more marketers using SEO landing pages?
Well, according to MECLABS Research Analyst Kaci Bower’s report, 54% of marketers found SEO landing pages to be very or somewhat difficult (that number hit 92% among marketers only in the Trial phase of SEO). And for good reason. I like to think of Google like the Federal Reserve, as Ben Bernanke once described himself, they are always “purposely vague.”
In essence, there is no scientific process to SEO, it’s mostly trying to figure out what the man behind the curtain is up to. So while we can’t remove all the mysteries that make SEO difficult for you, we can help you determine how to optimize the conversion on SEO landing pages in a way that lessens the chance of messing up an already high SERP ranking, or starting from scratch and creating a page with good SEO potential to begin with that you can also test and optimize to make sure it doesn’t generate traffic, but also converts that traffic.
So in today’s Web clinic at 4 p.m. EDT – SEO Landing Pages: How we achieved 548% more conversions without damaging organic rankings – MECLABS Managing Director Dr. Flint McGlaughlin will share our discoveries about optimizing SEO landing pages to help you overcome some of that difficulty.
Our focus will be more on LPO and less on SEO tactics. And, our goal is to help you determine the basic search engine optimization factors to consider when building a landing page, but mostly how to take all that traffic you can get from Google, Yahoo!, Bing and the like, and turn that into revenue, leads, and donations.
But before we share our discoveries, we asked your peers their top advice about SEO landing pages. Here are a few of our favorite responses, starting with the in-depth, very helpful first response … Read more…