Posts Tagged ‘shopping cart abandonment’

Shopping Cart Optimization: 4 tips from your peers

November 14th, 2012

As we ease out of election season and into the holidays, an e-commerce marketer’s fancy turns to thoughts of customers filling their virtual shopping carts with all sorts of goodies and then, most importantly, completing the purchase.

To help you reduce shopping cart abandonment, Flint McGlaughlin, Managing Director, MECLABS, will host a free Web clinic today – “Optimizing Shopping Carts for the Holidays: 6 last-minute changes you can make to your shopping carts to increase conversion.”

But, before we share our discoveries, we wanted to hear what you’ve learned about shopping carts. Here are a few tips from your peers …

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Shopping Cart Abandonment: 7 simple steps to completing the sale

November 5th, 2012

You spent years creating a valuable email list that gets Kim Johnson to opt in. Then, you craft an amazing email that inspires Kim Johnson to click to the landing page, where your marketing prowess is again on display, and Kim Johnson adds your product to her cart. And then… And then… Nothing. But why? And, what can you do to avoid this scenario as much as possible?

Well, at least you’re not alone – 88% of consumers have abandoned an online shopping cart without completing their transaction, according to a Forrester study. While you cannot eliminate cart abandonment, and many factors are out of your control (some customers just weren’t ready to purchase), you do have the ability to reduce abandonment.


 If you want to reduce your shopping cart abandonment rates, follow these seven simple steps:

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Shopping Cart Abandonment: How not being annoying can get you 67% more cart completions

February 15th, 2010

This weekend I was paying for the 10 gallons I had just put into my old 1997 Honda Civic, when I decided that I’d purchase a nice cold soda for the road. I pointed out the pump where my fueled-up car was located and then slid the cold beverage to the convenience store clerk. He informed me that my total came to $25.89 and then he stopped.

Looking me dead in the eyes, he asked me what my name was. “Austin,” I replied a little hesitantly. “Austin, are you sure you want to spend $25.89 for 10 gallons of gas and a cold soda?” he asked. I nodded and attempted to hand him my Visa credit card.

He denied my overture and informed me that he could only help me if I were a member of his store. So not wanting to cause a scene with the five people who were now behind me, I conceded. Read more…