Posts Tagged ‘shopping carts’

Shopping Cart Abandonment: 7 simple steps to completing the sale

November 5th, 2012 5 comments

You spent years creating a valuable email list that gets Kim Johnson to opt in. Then, you craft an amazing email that inspires Kim Johnson to click to the landing page, where your marketing prowess is again on display, and Kim Johnson adds your product to her cart. And then… And then… Nothing. But why? And, what can you do to avoid this scenario as much as possible?

Well, at least you’re not alone – 88% of consumers have abandoned an online shopping cart without completing their transaction, according to a Forrester study. While you cannot eliminate cart abandonment, and many factors are out of your control (some customers just weren’t ready to purchase), you do have the ability to reduce abandonment.


 If you want to reduce your shopping cart abandonment rates, follow these seven simple steps:

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E-commerce Testing: Redesigned order page, shortened shopping cart drive 13.9% lift in conversion

August 5th, 2011 4 comments

It’s August, the sounds of sleigh bells are in the air, and the menorah lights are twinkling. Well, in the minds of consumer marketers at least. This is the time to nail down your holiday marketing plans. So to get your marketing juices flowing, I’m sharing an e-commerce optimization test we ran last holiday season.

Which order process leads to more conversions? A simple, fundamental question every e-commerce site (and, frankly, every lead generation site) needs to answer.

And the primary research question of the test we’re sharing in today’s blog post…
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This Just Tested: PPC vs. banner ads?

December 8th, 2010 7 comments

Quality traffic is essential for any marketing campaign. Shoot, it’s essential for any successful business. You could have a highly valuable product (let’s say a real cure for male baldness), at the best price (let’s say for just a shipping address with no strings attached), and the most optimized website presentation on the interwebs (let’s say it has undergone a year of MECLABS testing), but despite these advantages, if there are no address-owning bald men who can find your website, well then your business will look a lot like me trying to drive a stick-shift.

Ok, crazy example, but the point is this: Quality traffic is essential.

The question for marketers is – where can we find the most quality traffic on the Web? Should we work with Pay-Per-Click (PPC)? Is it smart to invest in social media? Will external website banner ads be worth the costs? There are many options out there, but today, I want to bring your attention to an experiment that compared the traffic quality between two of the most common online channels: PPC vs. Banner Ads.

Now, explaining this test will be a little more tedious than usual because it deals with multiple experiments of a unique multi-step conversion funnel. But, rest assured, if you can just get a bird’s eye view of the optimization strategy, that viewpoint will be sufficient for what I am talking about in this post. Read more…

Shopping Cart Abandonment: How not being annoying can get you 67% more cart completions

February 15th, 2010 13 comments

This weekend I was paying for the 10 gallons I had just put into my old 1997 Honda Civic, when I decided that I’d purchase a nice cold soda for the road. I pointed out the pump where my fueled-up car was located and then slid the cold beverage to the convenience store clerk. He informed me that my total came to $25.89 and then he stopped.

Looking me dead in the eyes, he asked me what my name was. “Austin,” I replied a little hesitantly. “Austin, are you sure you want to spend $25.89 for 10 gallons of gas and a cold soda?” he asked. I nodded and attempted to hand him my Visa credit card.

He denied my overture and informed me that he could only help me if I were a member of his store. So not wanting to cause a scene with the five people who were now behind me, I conceded. Read more…