MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

One of the most enjoyable parts of being a MECLABS employee is seeing tests performed for a wide variety of companies and organizations. From international conglomerates to regional mom and pops, we always welcome new opportunities to test, learn and share for the betterment of the marketing community.

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However, while looking far and wide, there are often some very interesting things going on right under our noses. For example, when our sister company, MarketingSherpa, let us know they’d be trying something new with a promotional email for an upcoming event, we put away our passports and paid closer attention. Read more…

As Managing Editor Hunter Boyle said a couple of weeks ago, we’re test driving a new format that allows on-demand replay of our popular Web Clinics.

Click here for the second installment of that test drive — the complete audio and slide presentation from our May 21, 2008 Clinic entitled “Simple tests, significant gains: How our partner increased revenue by 130% with small changes”.

We plan to roll out the new format to all of our MarketingExperiments Journal subscribers later this summer, but until then our loyal blog readers will get to test drive it first.

We’d really appreciate your feedback on the new offering. Do you like it? Find it useful? Want more of it? I’d also like to know if you’re passing it along, telling others about it.