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Posts Tagged ‘stock images’

11 Most-Tweeted Posts of 2011: Social media marketing, copywriting, email testing and more …

December 28th, 2011 No comments

In 2011, this blog produced 140 blog posts. Hopefully, you found some of those blog posts helpful in your day-to-day marketing work. If you did not, let us know in the comments and we’ll write 140 better ones next year.

Of course, as a marketer, you’re probably one of the busiest people alive and you probably missed a few, if not the majority of, posts this year.

So to catch you up, we sorted our posts by how valuable they were to you (as you and your peers communicated to us via the Twitter button) and created a roundup of the 11 most-tweeted posts in 2011.

Here they are in order of least popular to THE most popular MarketingExperiments blog post of 2011 (and potentially all time).

  Read more…

This Just Tested: Stock images or real people?

April 8th, 2011 23 comments

In our most recent Web clinic on optimizing leads, we quickly reviewed a recent case study in which two banner images were tested – a generic stock image vs. an image of a real person. This experiment led to more insights than we had time to cover last week; so, I thought I’d give it a little more room to breathe here on the blog.

CONTROL: Who doesn’t love a generic smiling lady?

If you haven’t yet watched the Web clinic replay, the company (blurred intentionally) we were working with in this experiment was a consumer credit counseling service offering free debt consultation. Their homepage had been the focus of many previous radical redesign tests, but for the scope of this research project, we were focusing on one particular issue: The main banner image. Read more…