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| CALL FOR RESEARCH PARTNERS |
Interested in Becoming a Research Partner in 2008?MarketingExperiments partners with large and small companies to help drive up conversion rates for their subscription, leadgen, pageviews, or ecommerce offers. The arrangement is simple: You gain significant revenue, and we gain valuable data (View actual examples or Review our FAQ section below). If you are interested, please tell us a bit about your company and we will schedule a time to give you a personal overview of our upcoming research, our MarketingExperiments Lab™ technology and methodology, and how we might work together in the upcoming year. MarketingExperiments is undertaking a new optimization based research project and is seeking qualified partners. The goal of the study is to test the most efficient ways to maximize traffic and increase conversion ratios. Research areas include: 
To receive specific information, please complete the form at the top of the page. RESEARCH PARTNERSHIP FAQ
What is MarketingExperiments?MarketingExperiments, a member of the MECLABS Group, is a research laboratory with a simple (but not easy) seven-word mission statement: To discover what really works in optimization. The lab conducts primary research, testing every conceivable marketing method on the Internet. Why are you looking for Research Partners?MarketingExperiments conducts primary research and while many projects are developed internally, we have found that conducting experiments with working companies provides relevant, practical insights. Testing is a means to an end, but with many academics it becomes the end. This is dangerous. And so we value the common sense discipline imposed on us when we help actual companies reach tangible objectives. How will you respond to my inquiry?First, we will notify you that we received your inquiry. Then a senior research analyst will review your information and contact you to answer your questions and to determine if there is a possible "fit" between our research calendar and your research needs. If this initial dialog seems promising, we move into a two-step review process, where we conduct preliminary research that will help both parties determine if we should begin a project together. In what areas do you conduct research?MarketingExperiments conducts research in four key areas:
In each of these areas, we work with partners to help them increase their conversion yield, and thus their revenue. Accordingly, we have created and tested more than 1 million search terms, we have monitored 11,000 shopping baskets per day, we have tested 5 million emails per month. You may want to view an archive of our research briefs. How does a research partnership work?Here is an (slightly oversimplified) overview:
This disciplined approach can help you "break through" certain marketing barriers, but it can also help to educate your company, providing it with a new, systematic approach to growth. How much does it cost?While all partnerships are different, a typical research engagement lasts about 6 months during which the research partner pays the costs associated with the research, including MarketingExperiments' hard costs ($10,000 - $100,000 per month). Usually, the cost of the research is quickly absorbed by an improvement in conversion and/or overall sales. With what types of companies do you work?The size of the company is not as important as the nature of the research. While we have done extensive work with The New York Times, Reuters News Service, Opodo (UK, Germany, France, etc.) and other larger companies, we have also worked with certain smaller companies. As a result of our joint research, these companies, large or small, have experienced significant growth. Will my company's data from your research be shared with anyone else?At the beginning the relationship, we execute a mutual confidentiality agreement. Data is only shared in an aggregate lot, and specifics are never published without the permission of all parties. How many research partners do you accept in a calendar year?We are able to approve less than 10% of the candidates who apply for research partnership. The nature of our research is quite demanding, our research staff is relatively small, and so we are limited in how many companies we can accept into the program. In 2006, we accepted less than twenty. But please do not let this dissuade you from applying, as we are always searching for the right partner. What kind of results can we expect?While MarketingExperiments does not want to create unrealistic expectations, or promise dramatic results, our research partners have experienced significant ROI improvements. Small and large companies have seen revenues increased by 200 to 300 percent. For this reason, we are still working with some of our earliest Partners (we are starting our fourth project with The New York Times). It is important to note that this growth is not the result of expert advice; it is the result of careful testing. If we ask the right questions, and we get the right answers, the results follow (See actual examples). |
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