Business Unit Manager

Establishes entrepreneurial business unit with key partner relationships and is accountable for ensuring successful testing based solutions that provide the partners with profitable business growth and goal attainment through internet marketing platform.

• Performs or commissions research to ensure that the company thoroughly understands the partners’ industry, market characteristics and business imperatives sufficient to assure the success of the research partnership engagements.
• Prepares or approves partnership research strategies and engagement plans that lead to achievement of partnership engagement objectives.
• Tracks and analyzes what does and does not work and translates what is learned into repeatable “Best Practices.”
• Trains and educates partners, both on-site and through communication channels, to establish and sustain a culture of testing.

Must possess:

• Experience with, and practical knowledge of the entrepreneurial process.
• Experience with, and practical knowledge of marketing research, Internet marketing and/or strategies.
• Working knowledge of web development, optimization, and search engine marketing.
• Expert user knowledge of the Microsoft Office products MS Word, MS PowerPoint and MS Excel.

Education/Training - An MBA, or BA in Business or Marketing or Five+ years experience in online testing, business growth, or statistical testing and a working knowledge of sales, marketing, mathematics, economics and information systems.  HTML, media buying and paid search marketing is a plus.

Location

Jacksonville Beach, Fl

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Web Designer

MarketingExperiments, a division of MECLABS, Inc., based in Jacksonville Beach, FL, is seeking a Web Designer to create, optimize and program various web sites, landing pages, email and other online marketing communications for multiple Fortune 500 partners. Applying our patented Online Marketing Communications Optimization Methodologies, the Web Designer will support several Analysts and Strategists in optimizing existing and new partner web pages through a fine blend of design, layout, features and functional improvements.

The Web Designer will work in a creative, open environment interfacing with multiple internal and external teams. The Web Designer must possess 2-3 years web design experience, 1-2 years HTML programming experience (hard-coding without HTML authoring tool) and at least 1 year experience writing Java Script and CSS.

MarketingExperiments is the leading provider of online marketing communication optimization services in the United States, Europe and Canada, helping Fortune 500 companies maximize their online return on investment by providing online marketing communications research, analysis, strategies and testing services to discover what works best.

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Conference Producer

About MarketingSherpa, Inc.

We are a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers.

Job Summary

MarketingSherpa is seeking a highly organized, self-starter to produce new, cutting edge Business Conferences, Summits, member events and seminars targeting top executives in the marketing industry. This includes six+ real-world events per year and multiple webinar and virtual events. You will need to create summits on niche, hot topics through industry/marketplace research and coordination with editorial. For each event, you will be expected to strategize themes and formats, recruit speakers, direct location selection, and coordinate with editorial, ticket marketing, sponsorship sales, and an event production team. In addition, you will budget, stage flow/content of presentations, and produce promotional content for the web and enewsletter.You will manage a sponsorship sales rep and an events production staff including one senior manager, one intern/speaker coordinator plus any on-site temps.

Requirements

• Strong experience in inventing and programming premium-value conferences ($1000 + per ticket) ­­- prefer minimum of 3-5 years experience with budget creation, speaker recruitment, and estimating attendance.
• Must possess strong writing, research, and interpersonal networking skills.
• User knowledge of MS Word, MS PowerPoint and MS Excel.
• Interact professionally and productively with others in the company, customers and suppliers over the phone, via email and in person.
• Be willing to travel on a relatively frequent basis.
• Must posses a Bachelor’s Degree.

Location

Jacksonville Beach, Fl or Warren, RI

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Content Publisher

About MarketingSherpa, Inc.

We are a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers.

Job Summary

MarketingSherpa is seeking a Content Publisher to build and enhance MarketingSherpa and MarketingExperiments brands. You will be directing the editorial content and strategic planning of all publications and executing strategic objectives within budget. With input from marketing, editorial, membership, events and customer service, you’ll be defining the publications' long-term vision and goals while ensuring successful execution. Through cooperation with editorial and research teams you will conceive, develop, execute, and maintain engaging content features, including web and email text, benchmark data, best practices, video, photos, blogs, pod casts, news, reviews, search, local guides and user comments. You will foster business through new product launches, brand extensions and integration of online, membership and events to achieve P&L success.

Requirements

• Graduate degree or 10 plus years experience required.
• Some travel required.
• Excellent communication and people skills required in order to build and maintain business relationships while representing the company at national events.

Location

Jacksonville Beach, Fl or Warren, RI

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Partnership Sales/Business Development

About MarketingSherpa, Inc.

We are a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers.

Job Summary

MarketingSherpa, Inc, seeks a detail-oriented, self-starter to help with Partnership Development. You will help to identify, develop, and maintain marketing-based partnerships with associations, publishers, event producers, vendors and other organizations. You will be required to identify areas of mutual opportunity and develop win-win scenarios with prospective partners, while assisting in the development of guidelines for optimal partnering. This position requires of-the-moment knowledge of publications, reviews, market trends and special events that affect our industry. Other responsibilities include: attending trade shows, preparing partnership-related content for a weekly e-newsletter, investigating and resolving partnership problems, and preparing contracts. You will maintain partnership deliverables, as well as facilitating deliverables to and from partners based on knowledge of the partners, as well as our firm's production and delivery schedules.

Requirements

• Must possess an Associate’s degree; a Bachelor’s degree is preferred.
• Prior administrative experience in a professional office setting a must.
• Direct response marketing background a plus.
• Ability to interact professionally and productively with internal research staff, business unit managers and outside experts, agencies or organizations via phone, email, or person-to
• Expert communication, negotiation and sales skills; Be well-versed in writing and negotiating of contracts.
• Strong user knowledge of the Microsoft Office products MS Word, MS PowerPoint and MS Excel.

Location

Warren, RI

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Business Unit Manager for Paid Certification

Summary

Establishes entrepreneurial business unit to achieve rapid and successful growth of our Professional Certification training programs for marketers. Is accountable for ensuring best–of–breed content provision, establishing and overseeing marketing strategy, and setting and attaining profitable business growth by performing the following duties.

ESSENTIAL DUTIES AND RESPONSIBILITIES

include the following. Other duties may be assigned.

• Serve as the spokesperson and primary advocate and champion for the Professional Certification Program
• Performs or commissions market research to ensure that the business unit thoroughly understands the applicable training industry market characteristics and business imperatives
• Defines, grows and seeks marketing channels. Work with Corporate Marketing staff to establish an effective marketing program
• Champions customer and partner satisfaction
• Prepares or approves partnership development strategies and engagement plans that lead to achievement of partnership engagement objectives.
• Set and monitor appropriate performance metrics for the business
• Tracks and analyzes what does and does not work and translates what is learned into repeatable "Best Practices" For both external relationships and internal processes
• Negotiates and oversees prices and terms of sales/service agreements applicable to the business unit, and maintains appropriate records.
• Manages Business Unit resources and expenditures such that the BU maintains a positive contribution margin based upon budget.
• Trains and educates partners, both on-site and through communication channels, to establish and sustain a culture of testing.
• Must understand, establish, and implement effective training and educational curriculum for marketers’.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must understand, establish, and implement effective training and educational curriculum for marketers’.
• Interact professionally, personably, and productively with others in the company as well as with customers and suppliers.
• Experience with, and practical knowledge of the entrepreneurial process.
• Experience with, and practical knowledge of channel pricing strategy, corporate partnering strategy, marketing communications, online marketing and/or strategies
• Working knowledge and appreciate of brand strategy.
• Expert user knowledge of the Microsoft Office products MS Word, MS PowerPoint and MS Excel.

Education and Experience

An MBA.
Or
BA in Business or Marketing
Or
Five + years in demonstrated successful P&L experience in a line management position. Demonstrated knowledge of channel marketing and corporate partnerships. A working knowledge of online marketing and sales. Proven successful experience in working in conjunction with other business units and organizing and motivating staff to produce effectively.

Location

Jacksonville Beach, Fl

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Senior Analyst

Summary

Develops, manages and presents marketing research for MarketingSherpa’s Benchmark Guides and other research-related products, publications and events.

ESSENTIAL DUTIES AND RESPONSIBILITIES

include the following. Other duties may be assigned.

• Works with Research Director to develop the strategic goals and publication dates of the Benchmark Guides and other research-related products, publications and events and ensures schedules and market research objectives are met.
• Prepares reports, including charts, graphs and commentary, and presents recommendations for action plans to management.
• Originates, negotiates and develops relationships with research partners to generate data for Benchmark Guides and other research-related products, publications and events.
• Prepares and delivers presentations at MarketingSherpa and industry events, both online and in-person.
• Establishes research method, such as survey, interview, observational study or experiment, and designs means for collecting data for each project.
• Maintains market intelligence database and uses computer to examine, analyze, and compile statistical data.
• Stays abreast of current industry literature across all relevant and related topics.
• Works with editorial to provide data and context for research-related articles.
• Represents MarketingSherpa in the press, at industry events and via online discussion boards.
• Fields and answers inquiries from editorial, customer service, presentation attendees and the general readership, regarding research and the industry in general.
• Analyzes current research and statistical techniques, and evaluates the latest research developments to develop new market research methods.
• Researches market conditions and conducts feasibility studies to determine market demand for existing and new products or services.
• Develops and assists in conducting surveys and focus groups to analyze customer purchasing patterns, preferences, and organization's image and marketing effectiveness.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

• Write and evaluate professional quality technical and journalistic content.
• Expert user knowledge of the Microsoft Office products MS Word, MS PowerPoint and MS Excel.
• Experience with, and practical knowledge of marketing - especially Internet marketing - including Web sites, email marketing, search marketing, direct mail, radio and television.
• Interact professionally and productively with others in the company and with customers and suppliers.
• Experience with, and practical knowledge of industry email marketing systems and software.

Education and Experience

An individual must possess a BA/BS in Marketing, Journalism, Business or five to ten years experience in editorial and/or marketing research operations.

Location

Virtual, NY

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