Certification Program
Learn from the MEC Research Team How to Test and Optimize Your WebsiteBecome A Certified Online Testing Expert With the Marketing Experiments Professional Certification Program. Register today for classes starting April 13, 2006...MarketingExperiments.com, a division of MEC Labs, Is pleased to announce the first of its professional certification courses. For the past three years, the MEC research team has been perfecting the methodology for on line testing. You are invited to be among the first group of certified online testing professionals to learn new research. Taking and passing this course will benefit you in three important ways:
The Split Testing course comprises four 90-minute sessions and a final examination.
Classes Start April 13, 2006. Enroll Today. The course is broken down into four separate sessions, held live and lasting for 90 minutes each. You can either call in for the live sessions, or download the entire course to study at whatever time suits you best.
In other words, a key component of this Certification Course includes the practical application of what you are learning to one of your own site pages. This will not only accelerate the learning process, but also has the potential to immediately increase your site revenues, significantly beyond the cost of the course itself. The Certification Curriculum Includes:Session 1: Test DesignWhat you choose to test is a core element in Split Testing success. The sequence of what you test is also important, because of the compounding effect of the improvements you make. (In other words, you'll want to first test and improve those areas that give you the greatest increase in ROI.)
This first session builds a strong foundation, giving you the understanding and insights you need in order to test in ways that will yield the most powerful results. Session 2: Testing Methods and ProcessesThis session focuses on how to establish testing capabilities for your company or organization. Learn the details of proper testing methods, and how to put in place the processes to start testing and gathering accurate results.
In this session you will learn the nuts, bolts and basic math of effective, accurate web page testing. Session 3: Testing Platforms — In-house, or Third-Party?In this session we'll look at the logistics of establishing the right platform, and including the right people in the process.
Session 4: Test Results InterpretationIn a sense, the first three sessions are the easy part. It's a matter of learning how to effectively run a Split Testing program. You can learn it, step by step. The interpretation of the results can be a little harder. For instance, if you find that a change to an offer page results in a 22% increase in inquiries, should you automatically implement that change? (Not necessarily.) If a test bombs and you get a minus 50% response compared to the original page, should you discard the test page and start over? (Perhaps not.) When you achieve a surprising test result from a third level page on your site, should you apply what you have learned to other pages, even the home page? (Maybe.) The analysis and interpretation of test results can be a complex process. Certification will be awarded to those who successfully complete the exam after all four sessions.After completion of all four sessions, you will take an exam and be graded. On successful completion of the exam, you will receive a certificate identifying you as a Certified In A/B Split Testing. The examination will include actually running a test through the Test Protocol you create in Session Two. In other words, the exam isn't just academic, but also includes the practical application of what you have learned. If you don't pass the test the first time, you will have the opportunity to take it again for a small fee. Primary Certification Instructors Will Include:Flint McGlaughlin — Founder of MarketingExperiments.comDr. Flint McGlaughlin is the director of MarketingExperiments.com and has established multiple research labs over the last 15 years. His written works, in both the academic and business worlds, have been quoted in over 13,000 sources. He has conducted over 2,000 hours of keynote speaking and advised over 1,500 companies and organizations. Nick Usborne — Senior Editor of the Marketing Experiments JournalNick joined MarketingExperiments.com to help design and run tests on writing, copywriting and communications online. Over the course of 25 years, first offline and then online, Nick has been writing and testing copy for many of the world's largest companies and direct marketers. He has been honored with 15 major awards for his writing, testing and marketing work, both in Europe and North America. He is the author of the critically acclaimed book on writing for the web, 'Net Words: Creating High-Impact Online Copy'. Guy Tasaka — Former Director of Research for the NY TimesGuy is the former Research Director for the New York Times, and a former analyst with Ziff Davis Publications. In his work with the New York Times and with Marketing Experiments, Guy engaged in a distinct series of experiments which resulted in an aggregate conversion increase of 541%. His recent test with form optimization resulted in a 64% increase. His free trial versus paid offer testing resulted in a 47% increase in conversion. And his subscription path testing resulted in a 293% increase in conversion. Here's what it costs...The total cost for this course is $495. The price covers access to all four live presentations, plus complete recordings and print materials. Also included are the examination and your Certification. 
Official Seal For Your Website or Résumé Enroll Today.
Keep in mind that the additional revenues generated by the test you will conduct on this course could easily pay for the cost of this training, and more. We will be limiting the number of people taking this Certification course, simply to ensure we are able to deliver an outstanding course with the resources we have available. The live presentation of the course will take place on April 13th, 27th, May 11th & 25th at 4 PM EST. And remember, if that time doesn't fit your schedule, you can download the entire course to your own computer. If you are committed to maximizing your expertise in online testing, be sure to enroll immediately. Register today for the Marketing Experiments Split Testing Certification course... |
