Save $150 on Our On-Demand Course in Online Testing – Offer Ends May 28th
Fundamentals of Online Testing is a seven-session online course that will help you achieve significant improvements in your revenues through online testing and optimization. You’ll learn how to determine which elements to test, how to assess your findings, and the seven traps to avoid when selecting a metrics platform or vendor.
Limited time offer: You’ll save $150 off the regular course price of $995 if you enroll before May 28th, 2008.
Learn How to Test, Interpret, and Optimize your Landing Pages.
Our Fundamentals of Online Testing course will teach you how to:
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Examine Actual Test Protocols and Landing Page Treatments from Tests
We Conducted with our Research Partners.
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We have identified five essential elements to website conversion and brought them together in proven formula. Recently, we achieved an 816% increase in conversion when we applied our landing page optimization formula to one of our research partners' web sites. |
MarketingExperiments is Achieving Breakthrough Results in Online Testing
"Great Course!
Judging from the sheer number of actionable ideas that came to me during the day, this was perhaps the best course I have ever attended."
--Chris Smythe,
Internetseer.com, Inc.
"My expectations were not only met, but exceeded! It was not only extremely informative but also engaging and fun."
--Caroline Baker,
Vocus
"This course offered a tremendous amount of information in a very compelling way. Time well spent."
--Frank Gibbons,
Chief Media
"Great Course – adds "science" to what we do and confirms the need to test and dissect email marketing efforts."
--Celestine Turner,
Verizon Wireless
"This course will help improve every aspect of my email campaigns and landing page optimization. Bravo!"
--Hannah Cusack,
Messenger International
"This was AMAZING! Normally, I go to these events and leave disappointed because it is for beginners and there’s nothing new for a marketer like me. This was NOT the case by any means. There was more in-depth information than I have seen in too long. This was fantastic. The best class I’ve been to – period."
--Tressia Gehrke,
Travel Portland
"Good course; tons of excellent information presented in a clear way. I have already found multiple ways to make changes to my email campaigns and landing pages that will provide immediate results."
--Mark Sincavage,
Covance Inc.
"Excellent course . . . very helpful. This gave me a lot of ideas for testing. The content is very relevant to what we actually do, not just a bunch of idealistic advice."
--Kristen Shaw,
Bill Me Later
"Excellent! Wonderful application of urgency (artificial and natural). It was amazing to get this much information in a single day! It kept me on the edge of my seat for eight hours – no small feat!"
--Jorin Hawley,
ICF International
Review the actual tests and landing pages we tested and optimized -- resulting in an 816% increase in conversion for one of our research partners. You’ll learn a set of simple principles and formulas that can help you run quick, efficient, money-saving microtests.
You’ll learn how to apply the MarketingExperiments single variable test formula, and how to use the proprietary MarketingExperiments Test Protocol worksheet. This useful tool organizes your research and automatically calculates key equations.
Earn MarketingExperiments Certification and Become a Respected Authority in Online Testing.
Once you have viewed all sessions of our online course, you will notify our registrar so we can release your Test Protocol and Certification final exam. The online multiple choice test is 25 questions long and must be completed in one continuous session. The course sessions and final exam review notes will prepare you to pass the test and earn your Certification.
This distinction entitles you to use the MarketingExperiments Professional Certification Seal on your Web site, résumé, and social media profiles. You will also be listed in the MarketingExperiments Registry of Certified Professionals – a searchable digital directory that gives your prospective customers and potential employers the ability to independently verify your credentials.
Enroll In Our Online, On-Demand Certification Program and:
- Access the MarketingExperiments Learning Lab 24 hours a day, 7 days a week.
- View, rewind, fast-forward, or replay each course session at your convenience.
- Post questions and read comments in the interactive student forums.
Meet Your Instructors.
Dr. Flint McGlaughlinDirector of MECLABS Group
Flint McGlaughlin is the founder of MarketingExperiments and Director of the MECLABS Group which includes MarketingSherpa and InTouch. He is also the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge. Dr. McGlaughlin originally studied Philosophy and Theology at the University of London’s Specialist Jesuit College (Heythrop). Today, his primary research is focused on enterprise as transformative agent. His work has won multiple awards and has been quoted in more than 13,000 online and offline sources.
Jimmy Ellis
Director of Optimization Research
Jimmy has conducted and analyzed more than 300 experiments. He specializes in optimization research, search engine marketing and email marketing strategies. He recently led a free trial experiment for a subscription-based research partner that resulted in a 43% reduction in cost-per-acquisition. He is a sought-after public speaker and hosts live optimization clinics at several Internet industry tradeshows.
Aaron Rosenthal
Director of Channel Research
Aaron has been working with Google Adwords, Yahoo! Search Marketing and the comparison shopping engines since 2002. He conducts ongoing pay-per-click research and has driven over 60 million visitors through pay-per-click advertising.
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