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Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289% (and more)

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Email Copywriting Clinic
Wednesday, 13 February 2013

Live, on-the-spot analysis of how to improve real-world email campaigns

Thursday, February 14, 2013



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Synopsis

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Topic: Email Copywriting Clinic: Live, on-the-spot analysis of how to improve real-world email campaigns

According to the MarketingSherpa 2013 Email Marketing Benchmark Report, nearly one-third of marketers surveyed reported they are unable to create relevant content on a consistent and predictable basis. So in this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, reveals six principles marketers can use to craft effective email copy.

In this Web clinic replay, you'll see how an event management software provider increased its lead inquiry rate 349% by optimizing its email copy using a patented, repeatable methodology.

Flint also shares some key principles from these discoveries you can use to craft email copy quickly and effectively.

Download the MECLABS Quarterly Research Digest:

Q1 2011

The live optimization was great and the audience participation helped to drive the lessons home –Joe

Good pace that covered many different parts of an email –Stephen

A session focused on emails for one particular industry –Alex

View the free on-demand clinic replay, or listen to the audio recording (mp3) to learn more from Flint about how to optimize your upcoming email campaigns for maximum ROI.

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About This Brief

Credits:

Presenters
Flint McGlaughlin

Writers
Paul Cheney
Austin McCraw

Video Production and Editing
Dennis Beard
Luke Thorpe

Technical Production
Steven Beger
Selena Blue
Beth Caudell
Melissa Elbert
Jessica McGraw
John Tackett

Additional Contributors
Deborah Roberts

 


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