| 1. |
The Five Best Ways to Optimize Email Response (Part 3) - 03/04/2010 - Special live optimization web clinic
Over the past several weeks, the MarketingExperiments team has taught extensively about the principles we've discovered from email marketing experimentation and how marketers can apply them to optimize email response.
|
| 2. |
The Five Best Ways to Optimize Email Response - 02/11/2010 - How to craft effective email messages that drive customers to action
Where is your greatest opportunity to increase email marketing ROI, and how can you capitalize on it?
|
| 3. |
Maximize your Agency ROI - 01/13/2010 - How adding science to the creative process reveals a 26% gain
Creative – it's the line item in many marketing budgets that is often the hardest to judge…let alone actually measure.
What are you getting for this spend? How do you know if this investment is having an impact on your bottom line? And which creative execution should you pick?
|
| 4. |
Optimize your Email in Three Steps - 12/02/2009 - How one marketer tripled revenue from their house list
Your peers’ biggest email marketing challenge (88% find it very important) is to retain existing customers, according to the MarketingSherpa 2010 Email Marketing Benchmark Report. Cost-conscious organizations are trying to offset the impact of the recession by keeping what they have.
In our December 2 clinic, the MarketingExperiments team shared research which illustrated how to increase email ROI from your current subscribers in a time of decreasing demand. President Greg Burningham and researchers Boris Grinkot, Heather Andruk, and Corey Trent discussed the three steps to a successful email campaign.
|
| 5. |
Email Optimization - 03/18/2008 - How Relevance Lifts Conversions
Anyone who has set up an email campaign knows many factors need to be considered before hitting the Send button:
- Quality of leads and lists;
- segmenting and targeting;
- envelope fields;
- copy content and length; and
- where prospects or subscribers end up once they click through to the offer.
Mastering any process requires knowing where to begin, and email optimization is no exception.
This brief introduces a symbolic notation illustrating our approach to that process: The MarketingExperiments Email Optimization Sequencesm.
We are seeking answers to two key questions:
- What is the most effective way to approach an email messaging optimization project: Where should you begin?
- As you begin, what role does Relevance play in the optimization process?
|
| 6. |
Email Marketing Tested, Part 2 - 05/02/2007 - What Makes Email Marketing Copy Effective (or Ineffective)? Part 2 of 2
Email has become an extremely powerful marketing tool. In fact, U.S. firms spent $400 million in 2006.
Our research has identified 7 distinct factors of email marketing campaign effectiveness. Not surprisingly, body copy is among the factors with the greatest impact (highest coefficient).
|
| 7. |
Email Marketing Tested - 04/12/2007 - What Makes Email Marketing Copy Effective (or Ineffective)? Part 1 of 2
Email has become an extremely powerful marketing tool. In fact, U.S. firms spent $400 million in 2006.
Our research has identified 7 distinct factors of email marketing campaign effectiveness. Not surprisingly, body copy is among the factors with the greatest impact (highest coefficient).
|
| 8. |
The Impact of SPAM on Email Tested - 06/01/2005 - We investigate the new CAN–SPAM law and find how one major retailer risked a minimum $41,500 fine just by sending holiday emails to its customers.
|
| 9. |
Ezine Advertising Tested - 11/18/2004 - How our 18 tested techniques can optimize your email newsletter advertising campaigns
|
| 10. |
Welcome Message Sequence Tested - 09/15/2004 - How our test site utilized its welcome message sequence to create a 13.5% return visitor rate in the first five days.
|
| 11. |
Effective Email Campaigns - 03/09/2004 - How Our test Site Boosted Sales by 49%
At MarketingExperiments.com, we have repeatedly stressed this point: The best publishers are good retailers; the best retailers are good publishers.
However, many pure retail operations ...
|
| 12. |
Email Capture Tested - 01/06/2004 - Two Simple Scripts for New Pop-Up Windows that Maximize Email Capture and Minimize Annoyance
|
| 13. |
Email CaptureTested, Literature Review - 01/06/2004 - As part of our research, we have prepared a review of the best Internet resources on this topic. This comprehensive study represents many hours of labor
|
| 14. |
Email Capture Popups Tested, Section 1 (Research) - 03/05/2002 - How To Glean More Addresses Without Annoying Your Site Visitors
|
| 15. |
Email Capture Popups Tested, Section 2 (Analysis) - 03/05/2002 - How To Glean More Addresses Without Annoying Your Site Visitors
|
| 16. |
Opt-In List Builder Tested, Section 1 (Research) - 10/05/2001 - We track 1600 names to test the quality of subscribers added through an opt-in list building campaign.
|
| 17. |
Opt-In List Builder Tested, Section 2 (Analysis) - 10/05/2001 - We track 1600 names to test the quality of subscribers added through an opt-in list building campaign.
|
| 18. |
Update: Ezine Promotion Tested - 05/20/2001 - We test 36 directories, announcement lists, and review sites...
|
| 19. |
Ezine Promotion Tested, Section 1 (Research) - 03/20/2001 - We test 36 directories, announcement lists, and review sites...
|
| 20. |
Ezine Promotion Tested, Section 2 (Analysis) - 03/20/2001 - We Test 36 List Directories And Review Sites
|
