|Email Copywriting Clinic|
|Wednesday, 13 February 2013|
Live, on-the-spot analysis of how to improve real-world email campaigns
Thursday, February 14, 2013
Topic: Email Copywriting Clinic: Live, on-the-spot analysis of how to improve real-world email campaigns
According to the MarketingSherpa 2013 Email Marketing Benchmark Report, nearly one-third of marketers surveyed reported they are unable to create relevant content on a consistent and predictable basis. So in this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, reveals six principles marketers can use to craft effective email copy.
In this Web clinic replay, you'll see how an event management software provider increased its lead inquiry rate 349% by optimizing its email copy using a patented, repeatable methodology.
Flint also shares some key principles from these discoveries you can use to craft email copy quickly and effectively.
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