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Home arrow Email Optimization arrow Harnessing Customer Motivation
Harnessing Customer Motivation
Wednesday, 20 May 2015

How one company increased conversion by 65% by aligning page elements with customer desire

Thursday, May 21, 2015



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Synopsis

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Topic: Harnessing Customer Motivation: How one company increased conversion by 65% by aligning page elements with customer desire

The motivation driving a customer up your sales funnel is the most influential decision in whether or not they choose to purchase from you.

However, motivation is also the most difficult element to impact.

How can marketers effectively harness the power behind their customerís motivation and use it to increase conversions?

In this Web clinic, our research team shared four essential questions for understanding and utilizing customer motivation to improve the effectiveness of your marketing collateral.

View the free, on-demand clinic replay, or listen to the audio recording (MP3), to learn more about how you can incorporate video into your mobile testing strategy.

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About This Brief

Credits:

Presenters
Ben Filip
Matthew Klein
Jon Powell

Writers
Ken Bowen
Austin McCraw

Video Production and Editing
Dennis Beard
Brent Knauff
Tara Marotta
Luke Thorpe

Technical Production
Steven Beger
Kayla Cobb
Shelby Dorsey
Jessica Lorenz
Regina Love
Christine Risberg
Joey Taravella

 


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