The motivation driving a customer up your sales funnel is the most influential decision in whether or not they choose to purchase from you.
However, motivation is also the most difficult element to impact.
How can marketers effectively harness the power behind their customers motivation and use it to increase conversions?
In this Web clinic, our research team shared four essential questions for understanding and utilizing customer motivation to improve the effectiveness of your marketing collateral.
Credits:
Presenters
Ben Filip
Matthew Klein
Jon Powell
Writers
Ken Bowen
Austin McCraw
Video Production and Editing
Dennis Beard
Brent Knauff
Tara Marotta
Luke Thorpe
Technical Production
Steven Beger
Kayla Cobb
Shelby Dorsey
Jessica Lorenz
Regina Love
Christine Risberg
Joey Taravella