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Home arrow Email Optimization arrow The Power of the Properly Sequenced Subject Line
The Power of the Properly Sequenced Subject Line
Wednesday, 15 April 2015

Improve email performance by using the right words, in the right order

Thursday, April 16, 2015



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Synopsis

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Topic: The Power of the Properly Sequenced Subject Line: Improve email performance by using the right words, in the right order

According to a recent MarketingSherpa survey, most U.S. adults prefer that companies contact them via email (2015).

However, with so many emails coming to their inboxes daily, customers are not actively trying to read emails, but delete them.

How can your email capture the interest of your audience? It starts with the subject line.

In this Web clinic, our research team shared three strategies for using the right words, in the right order to maximize the effectiveness of our email campaigns, including two tests that helped boost the clickthrough rate by 15%.

View the free on-demand clinic replay, or listen to the audio recording (MP3), to learn more about how you can incorporate video into your mobile testing strategy.

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About This Brief

Credits:

Presenters
Ken Bowen
Benjamin Huppertz
Austin McCraw

Writers
Ken Bowen
Austin McCraw

Video Production and Editing
Dennis Beard
Brent Knauff
Tara Marotta
Luke Thorpe

Technical Production
Steven Beger
Kayla Cobb
Jessica Lorenz
Regina Love
Christine Risberg
Joey Taravella

 


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