|Subject Lines Tested|
|Wednesday, 23 May 2012|
How to write subject lines that double your clickthrough rate
Thursday, 24 May 2012
Topic: Subject Lines Tested: How to write subject lines that double your clickthrough rate
A few weeks ago, two marketers like you DOUBLED the clickthrough rate of one of our internal marketing emails.
And, the only variable tested was the subject line.
We’ve seen over and over again in our research that subject lines can have a disproportionately large impact on email opens and (more importantly) clickthrough.
As David Ogilvy said of headlines, if you can get the subject line right, you’ve done around 80% of the work required to get the click.
But, that probably leaves you with a question …
How can I write subject lines that increase clickthrough?
In this Web clinic replay, Dr. Flint McGlaughlin analyzes the winning subject lines from the test. He explores what made them work so well, and how you can apply those principles to your own subject lines.
If you would like to learn how to write more effective subject lines, simply watch the above Web clinic replay.
Here are what some of the audience members had to say about the Web clinic:
And, to Maria's feedback, if you would like to discuss this topic further, feel free to visit the MarketingExperiments Optimization group on LinkedIn.
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