|The Web as a Living Laboratory|
|Thursday, 07 March 2013|
The Three Most Important Discoveries from Over a Decade of Experimentation
Thursday, March 7, 2013
Topic: The Web as a Living Laboratory: The Three Most Important Discoveries from Over a Decade of Experimentation
According to the MarketingSherpa 2012 Email Marketing Benchmark Report, only 10% of respondents use the Internet as a customer research tool. So in this special Web clinic replay, recorded live at MarketingSherpa Email Summit 2013, Flint McGlaughlin, Managing Director, MECLABS, reveals three discoveries marketers can use to learn more about their customers.
In this video replay, you'll see how a 25% decrease in conversion ultimately led to a 548% increase in lead captures by using key optimization methodologies.
Flint also shares some key principles from these discoveries you can use to gain customer insights from email campaigns.
View the free on-demand clinic replay, or listen to the audio recording (mp3), to learn more from Flint about how you can use your email campaigns as laboratory to discover what really works in email marketing.
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