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Converting Opens to Clicks: How 3 simple email changes led to a 27% increase in clickthrough rates

Wednesday, Nov. 12, 2014
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Home arrow Email Optimization arrow When Should You Send An Email?
When Should You Send An Email?
Wednesday, 23 January 2013

How one of the largest banks in the world discovered when to send its emails

Thursday, January 24, 2013



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Synopsis

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Topic: When Should You Send An Email? How one of the largest banks in the world discovered when to send its emails

According to the MarketingSherpa 2012 Email Marketing Benchmark Report, one-fifth of marketers send emails late and without clear purpose. The time and resource constraints that marketers constantly face make sending relevant communications at the optimal time to customers a tough challenge. So in this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, reveals five factors marketers can use to determine the optimal time to send email to your customers.

In this Web clinic replay, youíll see how one of the world's largest banks increased its clickthrough rate 23% by leveraging its send metrics to determine when recipients were likely to click in an email.

Flint also shares some key principles from these discoveries that you can use to get "in the zone" for understanding the optimal send time/frequency for your email campaigns.

Download the MECLABS Quarterly Research Digest:

Q1 2011

Clear, concise information backed up with real examples –Rebecca

Provide some internal conversion experiences –Marna

Content very original and relevant –Alex

View the free on-demand clinic replay, or listen to the audio recording (mp3), to learn more from Flint about how you can optimize your upcoming email campaigns for maximum ROI.

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About This Brief

Credits:

Presenters
Flint McGlaughlin

Writers
Paul Cheney
Austin McCraw

Video Production and Editing
Dennis Beard
Luke Thorpe

Technical Production
Steven Beger
Selena Blue
Beth Caudell
Melissa Elbert
Jessica McGraw
John Tackett

Additional Contributors
Aimee Thompson

 


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