Internet Marketing Journal -

FREE subscription to more than $20 million in marketing research

Enter your email below to receive the latest in marketing research and exclusives offers from MarketingExperiments.

create Lab ID
We value your privacy. View details on how to contact us.

You can also get our latest research delivered to you via our social media feeds below.


Follow us on Twitter Join our Optimization Group Visit the MarketingExperiments Blog
Listen to our MP3 Podcast Listen to our podcast on iTunes Watch videos on our YouTube Channel

Research Topics

Site Optimization

Email Optimization

Search Optimization

Marketing Optimization



"Your emails and website provide the common sense that we often leave at the door to the office."

David Jones
Senior Practice Leader
Kaiser Permanente

"I often change small things across many pages as MarketingExperiments gets me thinking about how to increase the straighforwardness of my pages for the visitor."

Amanda Schaner
Marketing Coordinator
Home Science Tools

"The live web clinics are very humbling. I think we're doing a pretty good job. But every time I attend, I realize we could do things much better for our clients. I consider MarketingExperiments my encyclopedia, and parrot the principles I learn every chance I get."

Troy O'Bryan
Co-Founder and Chief Response Officer
Response Capture, Inc

Home arrow Site Optimization arrow Homepages Optimized
Homepages Optimized
Thursday, 09 September 2010

Read Read     Watch Watch    Listen Listen

Topic: Homepages Optimized: How using the homepage as a channel led to a 59% increase in conversion

Your homepage URL is likely directly connected to every dollar that flows out of your marketing budget. It's on TV commercials, business cards, even the side of a city bus.

But is it optimized to meet your marketing goals? Or is your marketing campaign leaking revenue every time someone lands on your page?

On this homepage-specific Web clinic, Flint McGlaughlin, the Director of MECLABS Group, shared a few key optimization steps to help you build an effective, ROI-based homepage:

  • Step 1: Identify all homepage objectives
  • Step 2: Prioritize the objectives into three categories: primary objective, major objectives, and minor objectives
  • Step 3: Connect key success metrics to each objective category
  • Step 4: Design the homepage to weigh objectives strategically according to priority.
  • Step 5: Test the effect of competing objectives

Plus, the MarketingExperiments team conducted live optimization of audience-submitted homepages.

Web clinics are lively events where marketers can communicate via Twitter with their peers as well as the MarketingExperiments team by using #webclinic. To give you a sense of the conversation that takes place in a live Web clinic, and what you can learn from this Homepages Optimized replay embedded below, here are a few of our favorite tweets:

The home page shouldn't be a landing page. Its job is to get people through it, not to it. #webclinic
Live page optimization by Dr. McGlaughlin is like going to the dentist: Hurts while you're there, but better in the long term. #webclinic
hey #webclinic attendees, we like homepage feedback too! :)
Home pages are not magazine ads.


View the clinic replay, or listen to the audio recording (mp3), to learn how to effectively communicate value on your website.

Download the MarketingExperiments Quarterly Research Journal:

Q3 2010

View a replay of this presentation:

Webinar Video 2010-08-11
Presentation will open in new window

Listen to an audio replay of the presentation:

iTuns Subscribe to our podcast on iTunes

Audio Subscribe to our mp3 podcast

Watch the next Web Clinic in real-time

Enter your email below for invites to our Web Clinics featuring:

  • First access* invites to Web clinics
  • Latest discoveries in online testing and optimization research
  • Interactive Q&A with the MECLABS research team
  • Live analysis of audience-submitted landing pages and wireframes

You will also receive updates on the latest in marketing research and exclusives offers from MarketingExperiments.

Subscribe for FREE

* Seating is limited to 1,000 attendees and fills quickly

We value your privacy. View details on how to contact us.

About This Brief


Editor-in-Chief — Dr. Flint McGlaughlin

Writer(s) — Daniel Burstein
Pamela Markey
Austin McCraw

Contributor(s) —Chuck Coker
       Tony Doty
       Flint McGlaughlin
       Corey Trent

Production — Austin McCraw
                  Cliff Rainer

Graphic and Web Designer — Nicole Evans

::Top Of Page::