|No Unsupervised Thinking|
|Wednesday, 28 October 2009|
Topic: No Unsupervised Thinking: How to increase conversion by guiding your audience
From PPC to offline advertising, you likely invest significantly in driving prospects to your site. But do you put the same amount of resources into guiding them through to conversion?
In our October 28 web clinic, we took a detailed look at how to clearly guide your audience from first visit to conversion. Researchers Boris Grinkot, Corey Trent, and Heather Andruk investigated five key elements to directing visitor eyepath:
Of course, the real key to these five elements is how you use them. So our researchers delved into best practices, sample templates, and a real-world case study with a 27% conversion increase that illustrates these principles in action.
Read the clinic summary (PDF) or view the full presentation video and then take a good, hard look at the elements on your own pages and think about how well they guide your audience.
You can also find selected Q&A from the clinic on the MarketingExperiments Blog.
Content — Hunter Boyle
Production — Austin McCraw