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Special Live Optimization Clinic: Spanish-Language Landing Pages
Wednesday, 25 March 2009

Wednesday, March 25, 2009

MarketingExperiments Web Clinic 2009-03-25

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Synopsis

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Topic: Special Live Optimization Clinic: Spanish-Language Landing Pages

Regardless of what the best practices for Spanish-speaking websites might suggest, in order to effectively optimize for Spanish-speaking prospects, you must combine cultural awareness with your customer theory. So in this Web clinic, Ana Gabriella Diaz, Research Analyst, MECLABS, and Arturo Silva, Research Analyst, MECLABS present transferrable principles designed to aid your Spanish-speaking LPO efforts.

In this Web clinic replay, you’ll see how a consumer credit counseling service increased lead generation conversion by identifying and expressing their value proposition to Spanish speakers effectively. Also, learn how to apply these key discoveries during the live optimization section of the presentation.

View the free on-demand clinic replay, or listen to the audio recording (mp3), to learn more from Gabriella and Arturo on how you can leverage website optimization for Spanish speakers effectively.

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About This Brief

Credits:

Presenters
Ana Diaz
Arturo Silva

Writers
Anna Jacobson

Production
Austin McCraw
Cliff Rainer
Amanda Mehlhoff

Contributors
Flint McGlaughlin
Jimmy Ellis
Bob Kemper
Adam Lapp
Heather Andruk

 


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