|Optimization vs. frustration|
|Wednesday, 22 July 2009|
Topic: Optimization vs. frustration: Overcoming barriers to better tests and gains
Web marketers are running tests every day based on intuition, hunches, and test ideas that have ostensibly worked in the past.
But this all-too-common approach to testing is fraught with hazards – from validity threats and sample size issues to questionable data and analysis.
In our July 15 web clinic, Dr. Flint McGlaughlin reviewed the same research-driven testing strategies and protocol that MarketingExperiments uses to achieve the ROI gains detailed in our case studies. He also examined a recent experiment that showed how this approach yielded a 119% sales increase.
Throughout the presentation, Dr. McGlaughlin also explored:
To learn how to apply these strategies and strengthen your testing methods, view the clinic presentation: Optimization vs. frustration: Overcoming barriers to better tests and gains
Content — Flint McGlaughlin
Production — Austin McCraw