FOR IMMEDIATE RELEASE

InTouch Joins MarketingSherpa and MarketingExperiments as Third Company within MECLABS Group

JACKSONVILLE BEACH, FL and ARDEN HILLS, MN – May 14, 2008 – MECLABS Group, the parent company of MarketingSherpa and MarketingExperiments, has completed the acquisition of InTouch, Inc. Named to Inc. Magazine’s 2004 Inc. 500 ranking of “The Fastest Growing Private Companies in America,” InTouch provides expertise in executing viable lead generation programs and converting prospective leads into qualified opportunities. Financial details were not disclosed by either party.

InTouch now joins other MECLABS Group companies MarketingSherpa, which publishes case studies and benchmark data and holds industry Summits for marketing professionals, and MarketingExperiments, which provides marketing research, education and publishing.

 “The acquisition of InTouch continues our strategy of assembling companies that provide the tools and services companies need to optimize their communications,” said Dr. Flint McGlaughlin, director of MECLABS Group. “InTouch’s unique contribution is the human touch aspect of B2B lead generation marketing for the complex sale.”

Brian Carroll, CEO of InTouch, said, “MECLABS Group companies are the leaders in marketing science. Our InTouch team is thrilled to join forces with MarketingExperiments and MarketingSherpa and have access to their methodologies and publications.”

About MECLABS Group
MECLABS Group helps businesses optimize communications. Its family of companies consists of MarketingSherpa, MarketingExperiments and InTouch.

MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers.

MarketingExperiments (http://www.marketingexperiments.com) is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car & Driver. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings.

InTouch, Inc. (http://www.startwithalead.com) is a professional B2B contact center that provides clients with the essential human touch required to develop and convert more leads into sales.  Since 1995, InTouch has been executing lead generation programs designed to profile sales prospects, uncover viable opportunities and create demand.  Core services include teleprospecting, inquiry management, lead nurturing, lead management, and marketing automation tools.

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For more information, contact:
Jeanne Hopkins
MECLABS Group

617-818-1785

Get Expert Analysis on How to Optimize Your Own Web Pages to Increase Sales at 2008 Landing Page Optimization Workshop

Personal Consulting by MarketingSherpa and MarketingExperiments Instructors, Available to Two-person Teams from 100 Companies

Jacksonville, FL, March 28, 2008 – Attendees at the 2008 Landing Page Optimization Workshop will get the opportunity to learn what they need to change on the key landing pages from their ecommerce, subscription or lead-gen paths by industry experts. To encourage participation by company teams, the workshop is being offered at a special price for two members of the same company.

In the Landing Page Optimization Workshop, to be held June 2-3, 2008 at Sawgrass Marriot Hotel in Ponte Vedra Beach, Florida, attendees will learn three essentials designed to help them increase their online revenue, including:

• Optimization: Attendees will analyze and improve a key landing page from their ecommerce, subscription, or lead-gen paths and watch experts optimize landing pages of other attendees.
• Learning: Attendees will learn a systematic methodology for optimizing all of their landing pages, review 13 case studies, such as how the New York Times increase sales conversions by 1052%, and observe 29 charts and graphs—all to discover the five essential elements of optimization.
• Achievement: Attendees will achieve professional certification in Landing Page Optimization from MarketingExperiments.com and get listed in the official directory of Landing page Optimization Experts.

"Not only will attendees work through a specific set of optimization checklists, but each company will have their landing page redesign personally reviewed and critiqued by our experts, ensuring maximum benefit," said Dr. Flint McGlaughlin, Director of the MECLABS Group. "We decided to introduce the team-pricing approach because many of our partners and clients tell us that trying to make these optimization changes on their own is much more difficult than having a couple people in the company aligned as to landing page best practices."

People interested in enrolling in the 2008 Landing Page Optimization Workshop can visit http://lpopr.marketingsherpa.com.  

Workshop instructors include:

• Dr. Flint McGlaughlin, Director, MECLABS Group, is an advisor to multiple organizations, including The New York Times, Reuter's News Service and TheStreet.com.
• Jimmy Ellis, Director of Optimization Research for MarketingExperiments, specializes in optimization research, search engine marketing and email marketing strategies.
• Aaron Rosenthal, Director of Channel Research for MarketingExperiments, has been working with Google Adwords, Yahoo! Search Marketing and the comparison shopping engines for five years.
• Stefan Tornquist, Research Director of MarketingSherpa, conducts primary research studies and gathers and evaluates marketing, advertising and PR statistical data to create a number of MarketingSherpa's annual Benchmark Guides, Handbooks, special reports and articles.
• Jeanne Hopkins, Chief Marketing Officer for MECLABS Group, drives the company’s worldwide strategy and program execution of corporate and regional demand generation programs, corporate and product websites, and overall company brand.

Fee to attend the 2008 Landing Page Optimization Workshop is $3,295 for two people. An early-bird special is available until April 2 for $2,885. Registration is limited to 100 companies. To reserve your seat, visit: http://lpopr.marketingsherpa.com.  

About MarketingSherpa
MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.

About MarketingExperiments
MarketingExperiments is a research laboratory dedicated to discovering "what really works" in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car & Driver. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group.

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CONTACT: 
Jamie O’Donnell, SEO-PR
415-643-8947

MarketingExperiments Invites New Research Partners
Partnership Provides Opportunity for In–Depth Analysis and Testing to Create Marketing Breakthrough

     Jacksonville Beach, FL,January 22, 2008 – MarketingExperiments, a research laboratory dedicated to discovering "what really works" in marketing, is in search of new research partners. Companies are invited to join key research partners such as New York Times, Reuters, Encyclopedia Britannica, and carefully selected smaller companies. By partnering with MarketingExperiments these organizations experienced significant growth; their conversion rates increased from 54% to 1158%.

     Each year MarketingExperiments chooses a limited number of partners. Each partner pays an engagement fee based on the complexity of the project and chooses a research focus, such as landing page optimization, Google ad campaigns, organic search, or other related marketing area. MarketingExperiments, using its testing technology platform, MarketingExperiments Lab, conducts a thorough analysis, plans and executes tests, makes recommendations and measures results. Partner participation in every aspect of the research is required. Interested potential partners can visit http://www.marketingexperiments.com/partner

     "Primary marketing research and analysis has been our business since we first began MarketingExperiments. We have tested just about every aspect of marketing," said Dr. Flint McGlaughlin, Director of the MECLABS Group, MarketingExperiments parent company. "Our research partners say they benefit considerably from the disciplined approach we take in our partner program, and we benefit from their practical, real-world examples."

     After companies submit their inquiries for becoming a MarketingExperiments partner , a MarketingExperiments research analyst contacts the company to initiate discussions to determine if there is a "fit" and a possibility for tangible results. If the company and MarketingExperiments agree, the next stage is preliminary research that helps both parties determine if they should proceed with the project. Engagements usually run for a minimum of six months.

About MarketingExperiments

     MarketingExperiments is a research laboratory dedicated to discovering "what really works" in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car & Driver. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group.

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CONTACT: MarketingExperiments, Inc.
Jamie O’Donnell
415-643-8947
 

MarketingExperiments to Present One-Day Marketing Certification Course at MarketingSherpa’s Email Summit
MarketingSherpa’s Third Annual Email Summit Taking Place in Miami on February 24-26, 2008

     Miami, FL, and Warren, RI,December 12, 2007 – MarketingExperiments, a research laboratory dedicated to discovering “what really works” in marketing, today announced that John Bradley Jackson, sales and marketing executive, author, public speaker, consultant and entrepreneur will be teaching an Email Marketing Certification course at MarketingSherpa’s Third Annual Email Summit. The live, one-day certification course will be on February 24, 2008 in Miami at the InterContinental Hotel.

     Enrollment in the one-day Email Marketing Certification course is available by purchasing The Expert Marketers Package, which includes a ticket to the Email Summit (a $1,495 value), the MarketingSherpa Landing Page Handbook (a $497 value), and the one-day Email Marketing Certification course (a $995 value). The price of the package is $1,995, a $950 savings. Participants can purchase the package by visiting: http://www.sherpastore.com/3rdAnnualEmailSummit.html#Exclusive. Enrollment is limited to 300 students.

In the Email Marketing Certification course, participants will learn:

• How to improve the email capture rate on their Web site
• How incentives will improve conversion to email capture
• How to write more effective email subject lines
• Best practices for From addresses
• Effective email marketing formats
• How to write effective email copy
• Deliverability best practices
• Optimal send times
• Optimal email frequency
• How to use email for Basket and Order recovery

     The one-day Email Marketing Certification course, which is also offered by MarketingExperiments as a seven-week online certification course, has been condensed to seven hours for the Email Summit. Participants will receive Professional Certification as an expert marketer.

      "Effectiveness in e-mail marketing requires the sender to build and maintain a customer relationship built on trust, while providing value and relevance,” said Jackson. “For the sender this means that all phases of the commercial e-mail marketing process must be managed and measured to ensure maximum efficiency and integrity. Anything less is considered spam by the customer."

      Jackson has an extensive background in research, marketing and sales, including stints at Forrester and Dataquest. He is currently the Director of Sales at MRG, a leader in the marketing research industry, and a Professor of Marketing and Entrepreneurship at California State University at Fullerton, CA. He is the sole proprietor of The BirdDog Group, a marketing and sales strategy firm, and was a Sales Director at Forrester. Jackson is also the author of First, Best, or Different (What Every Entrepreneur Needs to Know about Niche Marketing.) Potential participants are encouraged to check out Jackson’s website and blog.

      The MarketingSherpa Email Summit on February 24-26, 2008 offers practical case studies, research from the Email Marketing Benchmark Guide, presentations from leading email marketers, boot-camp training, and consultation clinics offering one-on-one advice from email marketing experts. To register for the Email Marketing Summit, visit http://www.sherpastore.com/3rdAnnualEmailSummit.html?9268

     MarketingExperiments is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product.  MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car & Driver. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group.

SES Chicago Featuring Landing Page Optimization Clinic Conducted by MarketingExperiments' Experts
MarketingExperiments' Expert Also Participating in SES Chicago Clinics Track on Thursday, December 6

      Jacksonville Beach, FL and Warren, RI, November 29, 2007 – MarketingExperiments, a research laboratory dedicated to discovering “what really works” in marketing, today announced that Aaron Rosenthal, Director of Channel Research, and Jimmy Ellis, Director of Optimization Research, both of MarketingExperiments, will be conducting a live Landing Page Optimization Clinic at their booth during Search Engine Strategies (SES) in Chicago, December 3-7, 2007. SES will be held at the Chicago Hilton Hotel.

     The Landing Page Optimization Clinics will take place in the MarketingExperiments booth and are available to all SES attendees. Interested attendees should stop by the booth, which is open Tuesday, December 4, and Wednesday, December 5, from 9:45 a.m. to 6:00 p.m., to schedule a time.

     As part of the SES conference program, Ellis is participating on a Landing Page Optimization Clinic panel on Thursday, December 6, 10:15-11:15 a.m. Clinic attendees are asked to submit their websites and paid search campaigns prior to the clinic. A selection of submissions will be chosen for critiquing by the panel. Other panelists are Marc Wachen, CEO and co-founder of Optimost, and Scott Miller, President and founder of Verster.

     “SES Chicago, which attracts an audience deeply committed to best practices, is a wonderful opportunity for MarketingExperiments to showcase our optimization technology,” said Eric Stockton, Director of Education for MarketingExperiments. “We look forward to passing along our expertise which will allow people to realize dramatic, tangible results.”

     Ellis, who has conducted and analyzed more than 300 online experiments for MarketingExperiments, specializes in optimization research, search engine marketing and email marketing strategies. He recently led a free trial experiment for a subscription-based research partner that resulted in a 43% reduction in cost-per-acquisition.

      Rosenthal, who has been working with Google AdWords, Yahoo! Search Marketing and the comparison shopping engines for five years, conducts ongoing pay-per-click research. One of his experiments was showcased in a case study that optimized a Google paid search campaign and increased traffic by 446% while simultaneously reducing the cost-per-click by 58% in just 60 days.

     MarketingExperiments (http://www.marketingexperiments.com) is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product.  MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car & Driver. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group.

InTouch Acquired by MECLABS Group, Parent Company of MarketingSherpa and MarketingExperiments
Acquisition continues to assemble a new kind of B2B, B2C and B2G marketing company

     JACKSONVILLE BEACH, FL AND ARDEN HILLS, MN – November 7, 2007 – MECLABS Group, the parent company of MarketingSherpa and MarketingExperiments, today announced that it is acquiring InTouch, recently named to Inc. Magazine’s annual Inc. 500 ranking of the fastest-growing private companies in the country.  Financial details were not disclosed by either party.

     Dr. Flint McGlaughlin, director of MECLABS Group, said, “Today’s acquisition continues to assemble a new kind of company that leverages recent breakthroughs in marketing sciences.  MECLABS Group now includes InTouch, a leading provider of lead generation services for the complex sale, MarketingSherpa, a research firm publishing case studies and benchmark data for marketing professionals, and MarketingExperiments, a research firm conducting real-time marketing experiments.”

     Brian Carroll, CEO of InTouch, said, “In this age of automation, depersonalization, scoring and measurement, where’s the ‘human touch’ in marketing?  How can we humanize the process and actually build relationships?  That’s why all of us at InTouch are excited about tapping into MarketingSherpa’s practical case studies and know how, and MarketingExperiments’ online laboratory to discover what really works.  Together, we can profoundly change the way people think about lead generation for the complex sale.”

About InTouch, Inc.

      InTouch, Inc. (http://www.startwithalead.com) is a professional B2B contact center that provides clients with the essential human touch required to develop and convert more leads into sales.  Since 1995, InTouch has been executing lead generation programs designed to profile sales prospects, uncover viable opportunities and create demand.  Core services include teleprospecting, inquiry management, lead nurturing, lead management, and marketing automation tools.
Brian Carroll is CEO of InTouch Inc., and author of the popular book, Lead Generation for the Complex Sale (McGraw-Hill 2006).  Brian is a leading expert in lead generation.  He’s profiled and regularly quoted in numerous publications.  His acclaimed B2B Lead Generation Blog (http://blog.startwithalead.com) is read by thousands each week.

About MarketingSherpa

      MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its 237,000 weekly readers in the marketing profession.  Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing.  The firm also operates six annual summits attended by thousands of marketers.

About MarketingExperiments

     MarketingExperiments (http://www.marketingexperiments.com) is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product.  MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car & Driver.  Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts.   The findings from these various types of experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings.

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MEDIA CONTACTS:

Greg Jarboe, SEO-PR, (978) 549-9537,

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August 16, 2006
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July 29, 2005
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May 4, 2005
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About MarketingExperiments.com

MarketingExperiments.Com (MEC) is an online marketing research laboratory dedicated to discovering "what really works" in Internet marketing. MEC engages in primary and secondary research and publishes results in The Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.

MarketingExperiments.com Media Contacts:

Greg Jarboe
SEO-PR

(978) 549-9537

Jamie O’Donnell
SEO-PR

(415) 643-8947