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FOR IMMEDIATE RELEASEMEDIA ALERT2009WSI Consultants Benefit from 3 MarketingExperiments Certification CoursesToronto, Canada --(PR.com)-- WSI, the world's leading Internet franchise, has partnered with MarketingExperiments, an Internet based research laboratory that conducts experiments in optimizing sales and marketing processes, to enhance the expertise of WSI's franchisees (Internet Marketing Consultants). WSI Corporate has aligned with MarketingExperiments to offer 3 courses including: Certified Professional in Landing Page Optimization, Certified Online Testing Professional and Certified Professional in Email Marketing. Ron McArthur, President of WSI, says, "We are operating in a space that is constantly changing. As a global leader in the Internet marketing industry, WSI recognizes the importance of continuous education to ensure the long-term success of our WSI Internet Marketing Consultants. WSI's alliance with MarketingExperiments will further enhances the expertise our Consultants and we believe this will keep them on the leading edge of today's Internet marketing best practices." These courses will provide WSI's Internet Marketing Consultants with the latest knowledge to better equip them to provide small to medium sized businesses with Internet marketing strategies designed to drive results. Considering the substantial amount of information that WSI Consultants will receive through these 3 courses, WSI Corporate has incorporated them into its 2009 Advanced Internet Marketing (AIM) Certification Program, whereby WSI Consultants who graduate from one of the three courses offered by MarketingExperiment will earn credits toward their WSI AIM Certification. Jeanne Hopkins, CMO of MarketingExperiments, says, "We are proud to be associated with an industry leading company like WSI, which has the largest network of Internet Marketing Consultants. Our landing page optimization, online testing and email marketing courses are among MarketingExperiment's top programs and graduates have seen immediate increases in online conversions. The courses have been designed based on years of testing experience and we are pleased that they have become part of WSI's Advanced Internet Marketing (AIM) Certification Program." The WSI Advanced Internet Marketing (AIM) Certification Program offers WSI Consultants the opportunity to enhance their knowledge on Internet marketing techniques and best practices through advanced courses and activities. All Consultants who complete all the required credits will earn their 2009 -2010 AIM Certification, which will be awarded in April 2010 at WSI's bi-annual franchisee convention. About WSI – we simplify the Internet: WSI leads the global Internet industry offering best of breed Internet marketing solutions to suit the needs of multiple industries. The company has the world's largest Internet Consultants' network and a 150 person strong head office in Toronto, Canada. WSI Internet Marketing Consultants have helped thousands of small- and medium-sized business realize their online marketing potential. By using innovation Internet technologies and advanced Internet marketing strategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2008, WSI is the proud recipient of 7 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). The company has held the Number 1 spot in Entrepreneur Magazine's Franchise 500 listing for over 7 years in a row. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program. MarketingExperiments, MarketingExperiments.com, is a research laboratory dedicated to discovering "what really works" in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car & Driver. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group. ### For more information, contact: Marketers to Get Expert Analysis Optimizing Web Pages to Increase Sales at Landing Page Optimization CourseMarketingExperiments' Landing Page Optimization Certification course to be held in Dallas, Texas, May 26, will teach marketers proven techniques for instant ROI Jacksonville Beach, FL, May 13, 2009 --(PR.com)-- MarketingExperiments announced it will host a Landing Page Optimization Certification Course in Dallas, TX, May 26, 2009. Attendees of the Course will get the opportunity to learn exactly what they need to change on the key landing pages from their ecommerce, subscription or lead-gen paths by industry experts at MarketingExperiments. The full-day Landing Page Optimization Certification Course will feature live optimization and advice from MarketingExperiments' experts. Attendees will achieve professional certification from MarketingExperiments. People interested in enrolling can visit http://www.marketingexperiments.com/training-items/live-landing-page-optimization-dallas.html. LPO Certification Course attendees will learn proven techniques for instant ROI they can begin implementing immediately, including: - How to prioritize messages and optimize your own landing pages using our patent-pending conversion formula MarketingExperiments will present five essential elements using a systematic methodology for optimizing landing pages, and will review 13 case studies with 29 charts and graphs, such as how the New York Times increase sales conversions by 1052%, and observe 29 charts and graphs. "Not only will attendees work through a specific set of optimization checklists, but each company will have their landing page redesign personally reviewed and critiqued by our experts, ensuring maximum benefit," said Dr. Flint McGlaughlin, Director of the MECLABS Sciences Group. "Every single moment is carefully planned to help companies increase their revenue." Certification Course instructors include: Dr. Flint McGlaughlin, Director, MECLABS Group: Dr. McGlaughlin is an advisor to multiple organizations, including The New York Times, Reuter's News Service and TheStreet.com. Jimmy Ellis, Director of Optimization Research for MarketingExperiments: Ellis specializes in optimization research, search engine marketing and email marketing strategies. Aaron Rosenthal, Director of Channel Research for MarketingExperiments: Rosenthal has been working with Google Adwords, Yahoo! Search Marketing and the comparison shopping engines for five years. Jeanne Hopkins, Chief Marketing Officer for MECLABS Group: Hopkins drives the company's worldwide strategy and program execution of corporate and regional demand generation programs, corporate and product websites, and overall company brand. Fee to attend the 2009 Landing Page Optimization Certification Course is $995. A $100 Early Bird discount is available if purchased before May 15. Registration for the Certification Course is strictly limited to 25 companies. To reserve a seat, visit http:/www.marketingexperiments.com/training-items/live-landing-page-optimization-dallas.html. MarketingExperiments, MarketingExperiments.com, is a research laboratory dedicated to discovering "what really works" in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car & Driver. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group. ### For more information, contact: Free webinar: How to increase conversions with Spanish-language landing pagesMarketingExperiments will present "Special Clinic: Optimizing Spanish-Language Websites (LIVE)" on Wednesday, March 25 at 11 a.m. (EDT). MarketingExperiments' bilingual analyst team will review attendees' Spanish-language landing pages and provide test suggestions for improved performance. Attendees are asked to submit their landing pages for review. Jacksonville Beach, FL, March 13, 2009 — According to the University of Georgia's Selig Center for Economic Growth, the buying power of the Hispanic market exceeded $860 billion in 2007 and will grow to more than $1.2 trillion five years from now. However, numerous websites and landing pages aimed at Spanish-speaking audiences are leaving money on the table because they aren't properly optimized. To address this, MarketingExperiments will discuss how marketers can take a unique methodology for improving conversion and apply it to development and testing of Spanish-language landing pages. This free, live optimization webinar, entitled "Optimizing Spanish-Language Websites" will be held on Wednesday, March 25 at 11:00 a.m. EDT (4:00 p.m. GMT). Registrants are invited to submit a Spanish-language landing page for the chance to have it optimized in real-time during the clinic by the MarketingExperiments team, including featured presenters Ana Gabriela Diaz and Arturo Silva, and other audience participants. (This interactive clinic will be presented in English.) http://www.marketingexperiments.com/clinic-03252009 "The team and I recently started a couple of projects involving optimization of pages in Spanish. We will be presenting the audience a sneak peak of these tests, pointing out some does and don'ts as well as our recommended treatment designs," said Ana Gabriela Diaz, MarketingExperiments Senior Research Analyst. "We'll also be optimizing attendees' landing pages and providing them practical test recommendations." The MarketingExperiments team will review attendees' Spanish-language landing pages and provide key takeaways and test suggestions for improved performance. The session will cover:
Registrants for this free web clinic are automatically eligible for a complimentary subscription to the MarketingExperiments Journal e-newsletter. Please note: this clinic is limited to 1,000 attendees. Participation is free and open to everyone who registers using the following link: http://www.marketingexperiments.com/clinic-03252009 Today, with multiple optimization indices and formulas, and with its MarketingExperiments Lab™ technology, MarketingExperiments partners with companies ranging from small businesses to Fortune 50 companies to drive breakthrough discoveries and "discover what really works in optimization." This has enabled MarketingExperiments to develop the world's largest collection of optimization-related experiments and case studies. More than $10 million worth of optimization research is disseminated via our publications, including our free web clinics, MarketingExperiments Journal and blog; this research library is also the foundation of our Sciences division, which produces our optimization training courses and workshops. MarketingExperiments, MarketingExperiments.com, is a research laboratory dedicated to discovering "what really works" in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car & Driver. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group. ### For more information, contact: MarketingExperiments to discuss wild card test winners in upcoming webinarMarketingExperiments to present "Surprise Winners: How wild card tests achieved gains of up to 86%" during Web Clinic on Wednesday, March 11, 2009, at 4 p.m. EST. The team will highlight experiments where best practices have backfired and how to incorporate these findings into your own tests. Jacksonville Beach, FL, March 6, 2009 — Optimization best practices for ecommerce landing pages don't come with iron-clad guarantees. Sometimes, even the most carefully crafted campaigns get trumped by "wild card" treatments – with surprising results. MarketingExperiments will discuss how to predict and replicate the success of these outliers in its next Web Clinic on Wednesday, March 11, 2009, at 4 p.m EST. "Surprise Winners: How wild card tests achieved gains of up to 86%" is a free, one-hour webinar and is free to anyone who registers at the following link: http://www.marketingexperiments.com/clinic-03112009. MarketingExperiments experts will review case studies and examples, and address marketers' specific testing questions with a live Q & A session. The team will explore:
People who register for this free web clinic will automatically receive a complimentary subscription to MarketingExperiments Journal. This clinic is limited to 1,000 attendees. Participation is free and open to everyone who registers using the following link: http://www.marketingexperiments.com/clinic-03112009 MarketingExperiments, MarketingExperiments.com, is a research laboratory dedicated to discovering "what really works" in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car & Driver. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group. ### For more information, contact: MarketingExperiments to host contest during live B2B Landing Page Optimization ClinicParticipants can enter their B2B landing pages for a chance to win prizes during MarketingExperiments' live interactive Webinar on Wednesday, February 25 at 4 p.m. EST. Jacksonville Beach, FL, February 19, 2009 —B2B marketers will get the opportunity to have their B2B Landing Pages optimized during MarketingExperiments' next Web Clinic Wednesday, February 25, 2009, at 4 p.m EST. Lead-gen and B2B expert Brian Carroll will join MarketingExperiments' team for this clinic dedicated to the live optimization of B2B landing pages. Selected pages will become contestants in an interactive competition in which the live audience votes to choose the grand prize winner. Participation is free and open to everyone who registers using the following link: https://www1.gotomeeting.com/register/437756050?=mp Attendees may include landing page information when they sign up for the clinic. Individuals may participate without entering the contest. Runners-up and other clinic participants will be eligible for prizes. People who register for this free web clinic will automatically receive a complimentary subscription to MarketingExperiments Journal. For MarketingExperiments last Web Clinic, "B2C Landing Pages: Special Live Optimization Clinic" held Feburary 11, clinic registrants were asked to submit a landing page, the top performing channel for the page, and the page's target audience. Five other contestants that made it to the "elimination round" were optimized by MarketingExperiments' analysts; those landing page analyses are posted at MarketingExperiments' blog at http://www.marketingexperimentsblog.com/. MarketingExperiments, MarketingExperiments.com, is a research laboratory dedicated to discovering "what really works" in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car & Driver. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group. ### For more information, contact: Marketers to Get Expert Analysis Optimizing Web Pages to Increase Sales at Landing Page Optimization WorkshopMarketingExperiments' Landing Page Workshopto be held in Miami, FL, March 14, will teach marketers proven techniques for instant ROI Jacksonville, FL, February 17, 2009 – MarketingExperiments announced it will host a Landing Page Workshop in Miami, FL, March 14, 2009. Attendees of the Workshop will get the opportunity to learn exactly what they need to change on the key landing pages from their ecommerce, subscription or lead-gen paths by industry experts The full-day Landing Page Optimization Workshop will feature live optimization and advice from MarketingExperiments' experts. Attendees will achieve professional certification from MarketingExperiments.com . People interested in enrolling in the 2008 Landing Page Optimization Workshop can visit http://www.sherpastore.com/lpworkshops08-09.html. Attendees will learn proven techniques for instant ROI they can begin implementing immediately, including:
MarketingExperiments will present five essential elements using a systematic methodology for optimizing landing pages, and will review 13 case studies with 29 charts and graphs, such as how the New York Times increase sales conversions by 1052%, and observe 29 charts and graphs. "Not only will attendees work through a specific set of optimization checklists, but each company will have their landing page redesign personally reviewed and critiqued by our experts, ensuring maximum benefit," said Dr. Flint McGlaughlin, Director of the MECLABS Sciences Group. "Every single moment is carefully planned to help companies increase their revenue." Workshop instructors include:
Fee to attend the 2009 Landing Page Optimization Workshop is $995. MarketingSherpa Email Summit '09 attendees can purchase a bundle deal with this workshop for $2,190 if they purchase before February 27. Registration for the Workshop is limited to 100 companies. To reserve a seat, visit: http://www.sherpastore.com/lpworkshops08-09.html About MarketingExperiments ### For more information, contact: MarketingExperiments to Present One-Day Landing Page Optimization Certification Course at Omniture SummitFebruary 13, 2009, Jacksonville Beach, FL– MarketingExperiments, a research laboratory dedicated to discovering "what really works" in marketing, will present their Landing Page Optimization Certification Course at The Omniture Summit taking place in Salt Lake City, Utah, February 17-20. This course will be offered during Omniture University Training, which will be held February 17 from 9:30 a.m. – 5 pm. interested persons can find more information or register at: http://www.sherpastore.com/workshop/index.php. Administered by Dr. Flint McGlaughlin, Founder of MarketingExperiments, this one-day certification is carefully designed to help marketers discover exactly what they need to change on the key landing pages from their ecommerce, lead-gen and subscription paths to dramatically increase sales. Attendees' key takeaways will include:
As a special benefit to Omniture customers, the cost for MEC's Landing Page Certification course has been reduced to $499.00 (a value of $1,995.00). Interested persons can register at: http://www.sherpastore.com/workshop/index.php About MarketingExperiments About Omniture ### For more information, contact: MarketingExperiments to host "Optimization Idol" during live B2C Landing Page Optimization ClinicMarketingExperiments Will Host "Optimization Idol," a live interactive contest, during "B2C landing page: Live Optimzation" on Wednesday, February 11, 2009. Attendees can enter their B2C landing pages for a chance to have it optimized by MarketingExperiments. Jacksonville Beach, FL, February 4, 2009 --(PR.com)—MarketingExperiments announced it will host an interactive contest in conjunction with its upcoming Web Clinic, "B2C Landing Pages: Live Optimization," to be held Wednesday, February 11, 2009, at 4 p.m EST. Participants can enter their B2C landing pages for a chance to have it optimized by MarketingExperiments experts. The Web Clinic will be devoted to the critiquing of selected pages, and the winner will be determined by the audience during a contest at the end of the Web Clinic. Participation is free and open to everyone who registers using the following link: https://www1.gotomeeting.com/register/300287135 The Web Clinic will be presented by MarketingExperiments experts including: Dr. Flint McGlaughlin, Director, MarketingExperiments; Jimmy Ellis, Director of Optimization Research; and Aaron Rosenthal, Director of Channels Research. Attendees may include landing page information when they sign up for the clinic, and attendees may participate without entering the contest. Runners-up and other clinic participants will be eligible for prizes. People who register for this free web clinic will automatically receive a complimentary subscription to MarketingExperiments Journal. This clinic is limited to 1,000 attendees. MarketingExperiments, MarketingExperiments.com, is a research laboratory dedicated to discovering "what really works" in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car & Driver. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group. ### For more information, contact: MarketingExperiments Web Clinic features tactics and strategies for improving email ROIMarketingExperiments Will Host "Email Optimization: How to improve ROI from capture to conversion" on Wednesday, January 21, 2009. Free Web Clinic Will Share How to Maximize the Impact of Email Capture Pages and Messaging Jacksonville Beach, FL, January 16, 2008 --(PR.com)-- MarketingExperiments, a research laboratory dedicated to discovering "what really works" in marketing, announced a special Web clinic "Email Optimization: How to improve ROI from capture to conversion." The one-hour, live Webinar will be held on Wednesday, January 21, 2009, at 4 p.m. EST. Participation in the web clinic is free and open to everyone who registers using the following link: http://cli.gs/clinic-01212009-pr During the Web Clinic, MarketingExperiments experts will share tactics and strategies that can improve ROI from email. Marketers will learn how to maximize the impact of email capture pages and messaging. During the ClinicMarketingExperiments' team will: -Review tests that yielded conversion gains of 49% or more People who register for this free web clinic will automatically receive a complimentary subscription to MarketingExperiments Journal. This clinic is limited to 1,000 attendees. About MarketingExperiments ### For more information, contact: 2009 Marketing Blueprint: Are you ready to break the rules?MarketingExperiments experts to discuss three principles to focus on for 2009 MarketingExperiments will offer a live clinic "2009 Marketing Blueprint: Are you ready to break the rules" on Wednesday, December 17, 2008. Free web clinic will discuss three essential principles marketers will need to focus on for 2009 and offer steps that can be taken right away to improve ROI. No matter what happens in the ecomony in 2008, marketers still have ROI goals to hit and high expectations to meet. Conventional wisdom suggests that marketers play it safe, stick with what's worked, and ride out the slump. But is that really the best bet? Maybe it's time to break the rules and take a calculated risk. In an upcoming Web Clinic, experts from MarketingExperiments will explore how marketers can benefit from both approaches. MarketingExperiments will host a free Web Clinic "2009 Marketing Blueprint: Are you ready to break the rules" onWednesday, December 17, 2008, at 4 p.m. EST. The one-hour, interactive Web Clinic is open to everyone who registers using the following link: https://www1.gotomeeting.com/register/298864240. MarketingExperiments Director, Dr. Flint McGlaughlin, will lead a panel of experts as they discuss three essential principles marketers will want to focus on for 2009. In addition, the panel will break down new case studies and examples, and give both B2B and B2C marketers action steps and ideas that can be implemented right away to start 2009 strong. During this webinar, the expert panel will: -Discuss three essential principles to focus on for 2009 People who register for this free web clinic will automatically receive a complimentary subscription to "MarketingExperiments Journal." This clinic is limited to 1,000 attendees. Interested persons can register using the following link: https://www1.gotomeeting.com/register/298864240. About MarketingExperiments ### For more information, contact: 2008200720062005 |
