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FOR IMMEDIATE RELEASEMEDIA ALERT2010How much is a Super Bowl ad worth? Jacksonville Beach, FL, January 8, 2010 – The cost of an advertisement during the Super Bowl is widely known public knowledge. While the final price has yet to be determined this year, the cost of one 30-second commercial at the 2009 Super Bowl was about $3 million according to USA Today. Less well known, however, is the value of each advertisement. From the rise of social media to the fragmentation of mass media, advertisers are making multi-million dollar decisions while the ground shifts beneath their feet. And there appears to be no clear consensus among large advertisers, even in the same industry. Some marketers, such as Pepsi, apparently no longer see the potential of a major singular event and will instead focus its efforts on cause-related marketing and online ads. It will not advertise during the big game for the first time in 24 years. Is it because the Pepsi brand has decided the ROI is not there? Yet, Dr. Pepper will be advertising for the first time. So MarketingExperiments, a research laboratory dedicated to discovering "what really works" in marketing, is offering to help these advertisers ascertain the value of their investment. “Watching Super Bowl commercials is fun, but as a marketing researcher I have to ask the question – what is the return on this investment?,” Senior Manager of Research Partnerships Andy Mott said. “Every day I talk to marketers from all over the world who are asking the same question about their advertising budgets. MarketingExperiments conducts research to not only help marketers answer this question, but find the most effective use of their marketing budget,” Mott said. “Sometimes we’re afraid to question the status quo, but in a time when every dollar counts we must ask the hard questions and find answers with real data rather than just intuition.” MarketingExperiments will conduct this free analysis for any marketer that buys a network television spot that airs nationwide during this year’s Super Bowl. Research analysts will construct a model to measure the effectiveness of the advertising spend. This in-depth data analysis will show how the mass media exposure contributed to bottom-line results and include a short-term and long-term ROI model to help marketers understand the full breadth and depth of the message. The analysis will also measure the contribution of the exposure to the brand’s value. “We will conduct this analysis free of charge and present the results to the marketers in a manner that is both powerful and easily understood,” Mott added. “If your campaign was a winner, we’ll make that win easier to socialize. If you didn’t get the value you expected, we’ll help you understand why so you’re more successful next year.” Any marketer interested in discovering the value of its media buy can call Andy Mott at (904) 339-0068 or email andy.mott@marketingexperiments.com for an in-depth analysis. About MarketingExperiments MarketingExperiments is a research laboratory dedicated to discovering "what really works" in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. The laboratory also conducts real-time marketing experiments with research partners such as Royal Bank of Canada, Johnson & Johnson, 1-800-Flowers, The New York Times, and Reuters Group. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group. ### For more information contact: 2009WSI Consultants Benefit from 3 MarketingExperiments Certification CoursesToronto, Canada --(PR.com)-- WSI, the world's leading Internet franchise, has partnered with MarketingExperiments, an Internet based research laboratory that conducts experiments in optimizing sales and marketing processes, to enhance the expertise of WSI's franchisees (Internet Marketing Consultants). WSI Corporate has aligned with MarketingExperiments to offer 3 courses including: Certified Professional in Landing Page Optimization, Certified Online Testing Professional and Certified Professional in Email Marketing. Ron McArthur, President of WSI, says, "We are operating in a space that is constantly changing. As a global leader in the Internet marketing industry, WSI recognizes the importance of continuous education to ensure the long-term success of our WSI Internet Marketing Consultants. WSI's alliance with MarketingExperiments will further enhances the expertise our Consultants and we believe this will keep them on the leading edge of today's Internet marketing best practices." These courses will provide WSI's Internet Marketing Consultants with the latest knowledge to better equip them to provide small to medium sized businesses with Internet marketing strategies designed to drive results. Considering the substantial amount of information that WSI Consultants will receive through these 3 courses, WSI Corporate has incorporated them into its 2009 Advanced Internet Marketing (AIM) Certification Program, whereby WSI Consultants who graduate from one of the three courses offered by MarketingExperiment will earn credits toward their WSI AIM Certification. Jeanne Hopkins, CMO of MarketingExperiments, says, "We are proud to be associated with an industry leading company like WSI, which has the largest network of Internet Marketing Consultants. Our landing page optimization, online testing and email marketing courses are among MarketingExperiment's top programs and graduates have seen immediate increases in online conversions. The courses have been designed based on years of testing experience and we are pleased that they have become part of WSI's Advanced Internet Marketing (AIM) Certification Program." The WSI Advanced Internet Marketing (AIM) Certification Program offers WSI Consultants the opportunity to enhance their knowledge on Internet marketing techniques and best practices through advanced courses and activities. All Consultants who complete all the required credits will earn their 2009 -2010 AIM Certification, which will be awarded in April 2010 at WSI's bi-annual franchisee convention. About WSI – we simplify the Internet: WSI leads the global Internet industry offering best of breed Internet marketing solutions to suit the needs of multiple industries. The company has the world's largest Internet Consultants' network and a 150 person strong head office in Toronto, Canada. WSI Internet Marketing Consultants have helped thousands of small- and medium-sized business realize their online marketing potential. By using innovation Internet technologies and advanced Internet marketing strategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2008, WSI is the proud recipient of 7 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). The company has held the Number 1 spot in Entrepreneur Magazine's Franchise 500 listing for over 7 years in a row. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program. MarketingExperiments, MarketingExperiments.com, is a research laboratory dedicated to discovering "what really works" in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Johnson & Johnson. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group. ### For more information, contact: Marketers to Get Expert Analysis Optimizing Web Pages to Increase Sales at Landing Page Optimization CourseMarketingExperiments' Landing Page Optimization Certification course to be held in Dallas, Texas, May 26, will teach marketers proven techniques for instant ROI Jacksonville Beach, FL, May 13, 2009 --(PR.com)-- MarketingExperiments announced it will host a Landing Page Optimization Certification Course in Dallas, TX, May 26, 2009. Attendees of the Course will get the opportunity to learn exactly what they need to change on the key landing pages from their ecommerce, subscription or lead-gen paths by industry experts at MarketingExperiments. The full-day Landing Page Optimization Certification Course will feature live optimization and advice from MarketingExperiments' experts. Attendees will achieve professional certification from MarketingExperiments. People interested in enrolling can visit http://www.marketingexperiments.com/training-items/live-landing-page-optimization-dallas.html. LPO Certification Course attendees will learn proven techniques for instant ROI they can begin implementing immediately, including: - How to prioritize messages and optimize your own landing pages using our patent-pending conversion formula MarketingExperiments will present five essential elements using a systematic methodology for optimizing landing pages, and will review 13 case studies with 29 charts and graphs, such as how the New York Times increase sales conversions by 1052%, and observe 29 charts and graphs. "Not only will attendees work through a specific set of optimization checklists, but each company will have their landing page redesign personally reviewed and critiqued by our experts, ensuring maximum benefit," said Dr. Flint McGlaughlin, Director of the MECLABS Sciences Group. "Every single moment is carefully planned to help companies increase their revenue." Certification Course instructors include: Dr. Flint McGlaughlin, Director, MECLABS Group: Dr. McGlaughlin is an advisor to multiple organizations, including The New York Times, Reuter's News Service and TheStreet.com. Jimmy Ellis, Director of Optimization Research for MarketingExperiments: Ellis specializes in optimization research, search engine marketing and email marketing strategies. Aaron Rosenthal, Director of Channel Research for MarketingExperiments: Rosenthal has been working with Google Adwords, Yahoo! Search Marketing and the comparison shopping engines for five years. Jeanne Hopkins, Chief Marketing Officer for MECLABS Group: Hopkins drives the company's worldwide strategy and program execution of corporate and regional demand generation programs, corporate and product websites, and overall company brand. Fee to attend the 2009 Landing Page Optimization Certification Course is $995. A $100 Early Bird discount is available if purchased before May 15. Registration for the Certification Course is strictly limited to 25 companies. To reserve a seat, visit http:/www.marketingexperiments.com/training-items/live-landing-page-optimization-dallas.html. MarketingExperiments, MarketingExperiments.com, is a research laboratory dedicated to discovering "what really works" in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Johnson & Johnson. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group. ### For more information, contact: Free webinar: How to increase conversions with Spanish-language landing pagesMarketingExperiments will present "Special Clinic: Optimizing Spanish-Language Websites (LIVE)" on Wednesday, March 25 at 11 a.m. (EDT). MarketingExperiments' bilingual analyst team will review attendees' Spanish-language landing pages and provide test suggestions for improved performance. Attendees are asked to submit their landing pages for review. Jacksonville Beach, FL, March 13, 2009 — According to the University of Georgia's Selig Center for Economic Growth, the buying power of the Hispanic market exceeded $860 billion in 2007 and will grow to more than $1.2 trillion five years from now. However, numerous websites and landing pages aimed at Spanish-speaking audiences are leaving money on the table because they aren't properly optimized. To address this, MarketingExperiments will discuss how marketers can take a unique methodology for improving conversion and apply it to development and testing of Spanish-language landing pages. This free, live optimization webinar, entitled "Optimizing Spanish-Language Websites" will be held on Wednesday, March 25 at 11:00 a.m. EDT (4:00 p.m. GMT). Registrants are invited to submit a Spanish-language landing page for the chance to have it optimized in real-time during the clinic by the MarketingExperiments team, including featured presenters Ana Gabriela Diaz and Arturo Silva, and other audience participants. (This interactive clinic will be presented in English.) http://www.marketingexperiments.com/clinic-03252009 "The team and I recently started a couple of projects involving optimization of pages in Spanish. We will be presenting the audience a sneak peak of these tests, pointing out some does and don'ts as well as our recommended treatment designs," said Ana Gabriela Diaz, MarketingExperiments Senior Research Analyst. "We'll also be optimizing attendees' landing pages and providing them practical test recommendations." The MarketingExperiments team will review attendees' Spanish-language landing pages and provide key takeaways and test suggestions for improved performance. The session will cover:
Registrants for this free web clinic are automatically eligible for a complimentary subscription to the MarketingExperiments Journal e-newsletter. Please note: this clinic is limited to 1,000 attendees. Participation is free and open to everyone who registers using the following link: http://www.marketingexperiments.com/clinic-03252009 Today, with multiple optimization indices and formulas, and with its MarketingExperiments Lab™ technology, MarketingExperiments partners with companies ranging from small businesses to Fortune 50 companies to drive breakthrough discoveries and "discover what really works in optimization." This has enabled MarketingExperiments to develop the world's largest collection of optimization-related experiments and case studies. More than $10 million worth of optimization research is disseminated via our publications, including our free web clinics, MarketingExperiments Journal and blog; this research library is also the foundation of our Sciences division, which produces our optimization training courses and workshops. MarketingExperiments, MarketingExperiments.com, is a research laboratory dedicated to discovering "what really works" in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Johnson & Johnson. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group. ### For more information, contact: MarketingExperiments to discuss wild card test winners in upcoming webinarMarketingExperiments to present "Surprise Winners: How wild card tests achieved gains of up to 86%" during Web Clinic on Wednesday, March 11, 2009, at 4 p.m. EST. The team will highlight experiments where best practices have backfired and how to incorporate these findings into your own tests. Jacksonville Beach, FL, March 6, 2009 — Optimization best practices for ecommerce landing pages don't come with iron-clad guarantees. Sometimes, even the most carefully crafted campaigns get trumped by "wild card" treatments – with surprising results. MarketingExperiments will discuss how to predict and replicate the success of these outliers in its next Web Clinic on Wednesday, March 11, 2009, at 4 p.m EST. "Surprise Winners: How wild card tests achieved gains of up to 86%" is a free, one-hour webinar and is free to anyone who registers at the following link: http://www.marketingexperiments.com/clinic-03112009. MarketingExperiments experts will review case studies and examples, and address marketers' specific testing questions with a live Q & A session. The team will explore:
People who register for this free web clinic will automatically receive a complimentary subscription to MarketingExperiments Journal. This clinic is limited to 1,000 attendees. Participation is free and open to everyone who registers using the following link: http://www.marketingexperiments.com/clinic-03112009 MarketingExperiments, MarketingExperiments.com, is a research laboratory dedicated to discovering "what really works" in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Johnson & Johnson. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group. ### For more information, contact: MarketingExperiments to host contest during live B2B Landing Page Optimization ClinicParticipants can enter their B2B landing pages for a chance to win prizes during MarketingExperiments' live interactive Webinar on Wednesday, February 25 at 4 p.m. EST. Jacksonville Beach, FL, February 19, 2009 —B2B marketers will get the opportunity to have their B2B Landing Pages optimized during MarketingExperiments' next Web Clinic Wednesday, February 25, 2009, at 4 p.m EST. Lead-gen and B2B expert Brian Carroll will join MarketingExperiments' team for this clinic dedicated to the live optimization of B2B landing pages. Selected pages will become contestants in an interactive competition in which the live audience votes to choose the grand prize winner. Participation is free and open to everyone who registers using the following link: https://www1.gotomeeting.com/register/437756050?=mp Attendees may include landing page information when they sign up for the clinic. Individuals may participate without entering the contest. Runners-up and other clinic participants will be eligible for prizes. People who register for this free web clinic will automatically receive a complimentary subscription to MarketingExperiments Journal. For MarketingExperiments last Web Clinic, "B2C Landing Pages: Special Live Optimization Clinic" held Feburary 11, clinic registrants were asked to submit a landing page, the top performing channel for the page, and the page's target audience. Five other contestants that made it to the "elimination round" were optimized by MarketingExperiments' analysts; those landing page analyses are posted at MarketingExperiments' blog at http://www.marketingexperimentsblog.com/. MarketingExperiments, MarketingExperiments.com, is a research laboratory dedicated to discovering "what really works" in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Johnson & Johnson. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group. ### For more information, contact: Marketers to Get Expert Analysis Optimizing Web Pages to Increase Sales at Landing Page Optimization WorkshopMarketingExperiments' Landing Page Workshopto be held in Miami, FL, March 14, will teach marketers proven techniques for instant ROI Jacksonville, FL, February 17, 2009 – MarketingExperiments announced it will host a Landing Page Workshop in Miami, FL, March 14, 2009. Attendees of the Workshop will get the opportunity to learn exactly what they need to change on the key landing pages from their ecommerce, subscription or lead-gen paths by industry experts The full-day Landing Page Optimization Workshop will feature live optimization and advice from MarketingExperiments' experts. Attendees will achieve professional certification from MarketingExperiments.com . People interested in enrolling in the 2008 Landing Page Optimization Workshop can visit http://www.sherpastore.com/lpworkshops08-09.html. Attendees will learn proven techniques for instant ROI they can begin implementing immediately, including:
MarketingExperiments will present five essential elements using a systematic methodology for optimizing landing pages, and will review 13 case studies with 29 charts and graphs, such as how the New York Times increase sales conversions by 1052%, and observe 29 charts and graphs. "Not only will attendees work through a specific set of optimization checklists, but each company will have their landing page redesign personally reviewed and critiqued by our experts, ensuring maximum benefit," said Dr. Flint McGlaughlin, Director of the MECLABS Sciences Group. "Every single moment is carefully planned to help companies increase their revenue." Workshop instructors include:
Fee to attend the 2009 Landing Page Optimization Workshop is $995. MarketingSherpa Email Summit '09 attendees can purchase a bundle deal with this workshop for $2,190 if they purchase before February 27. Registration for the Workshop is limited to 100 companies. To reserve a seat, visit: http://www.sherpastore.com/lpworkshops08-09.html About MarketingExperiments ### For more information, contact: MarketingExperiments to Present One-Day Landing Page Optimization Certification Course at Omniture SummitFebruary 13, 2009, Jacksonville Beach, FL– MarketingExperiments, a research laboratory dedicated to discovering "what really works" in marketing, will present their Landing Page Optimization Certification Course at The Omniture Summit taking place in Salt Lake City, Utah, February 17-20. This course will be offered during Omniture University Training, which will be held February 17 from 9:30 a.m. – 5 pm. interested persons can find more information or register at: http://www.sherpastore.com/workshop/index.php. Administered by Dr. Flint McGlaughlin, Founder of MarketingExperiments, this one-day certification is carefully designed to help marketers discover exactly what they need to change on the key landing pages from their ecommerce, lead-gen and subscription paths to dramatically increase sales. Attendees' key takeaways will include:
As a special benefit to Omniture customers, the cost for MEC's Landing Page Certification course has been reduced to $499.00 (a value of $1,995.00). Interested persons can register at: http://www.sherpastore.com/workshop/index.php About MarketingExperiments About Omniture ### For more information, contact: MarketingExperiments to host "Optimization Idol" during live B2C Landing Page Optimization ClinicMarketingExperiments Will Host "Optimization Idol," a live interactive contest, during "B2C landing page: Live Optimzation" on Wednesday, February 11, 2009. Attendees can enter their B2C landing pages for a chance to have it optimized by MarketingExperiments. Jacksonville Beach, FL, February 4, 2009 --(PR.com)—MarketingExperiments announced it will host an interactive contest in conjunction with its upcoming Web Clinic, "B2C Landing Pages: Live Optimization," to be held Wednesday, February 11, 2009, at 4 p.m EST. Participants can enter their B2C landing pages for a chance to have it optimized by MarketingExperiments experts. The Web Clinic will be devoted to the critiquing of selected pages, and the winner will be determined by the audience during a contest at the end of the Web Clinic. Participation is free and open to everyone who registers using the following link: https://www1.gotomeeting.com/register/300287135 The Web Clinic will be presented by MarketingExperiments experts including: Dr. Flint McGlaughlin, Director, MarketingExperiments; Jimmy Ellis, Director of Optimization Research; and Aaron Rosenthal, Director of Channels Research. Attendees may include landing page information when they sign up for the clinic, and attendees may participate without entering the contest. Runners-up and other clinic participants will be eligible for prizes. People who register for this free web clinic will automatically receive a complimentary subscription to MarketingExperiments Journal. This clinic is limited to 1,000 attendees. MarketingExperiments, MarketingExperiments.com, is a research laboratory dedicated to discovering "what really works" in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Johnson & Johnson. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group. ### For more information, contact: MarketingExperiments Web Clinic features tactics and strategies for improving email ROIMarketingExperiments Will Host "Email Optimization: How to improve ROI from capture to conversion" on Wednesday, January 21, 2009. Free Web Clinic Will Share How to Maximize the Impact of Email Capture Pages and Messaging Jacksonville Beach, FL, January 16, 2008 --(PR.com)-- MarketingExperiments, a research laboratory dedicated to discovering "what really works" in marketing, announced a special Web clinic "Email Optimization: How to improve ROI from capture to conversion." The one-hour, live Webinar will be held on Wednesday, January 21, 2009, at 4 p.m. EST. Participation in the web clinic is free and open to everyone who registers using the following link: http://cli.gs/clinic-01212009-pr During the Web Clinic, MarketingExperiments experts will share tactics and strategies that can improve ROI from email. Marketers will learn how to maximize the impact of email capture pages and messaging. During the ClinicMarketingExperiments' team will: -Review tests that yielded conversion gains of 49% or more People who register for this free web clinic will automatically receive a complimentary subscription to MarketingExperiments Journal. This clinic is limited to 1,000 attendees. About MarketingExperiments ### For more information, contact: 2009 Marketing Blueprint: Are you ready to break the rules?MarketingExperiments experts to discuss three principles to focus on for 2009 MarketingExperiments will offer a live clinic "2009 Marketing Blueprint: Are you ready to break the rules" on Wednesday, December 17, 2008. Free web clinic will discuss three essential principles marketers will need to focus on for 2009 and offer steps that can be taken right away to improve ROI. No matter what happens in the ecomony in 2008, marketers still have ROI goals to hit and high expectations to meet. Conventional wisdom suggests that marketers play it safe, stick with what's worked, and ride out the slump. But is that really the best bet? Maybe it's time to break the rules and take a calculated risk. In an upcoming Web Clinic, experts from MarketingExperiments will explore how marketers can benefit from both approaches. MarketingExperiments will host a free Web Clinic "2009 Marketing Blueprint: Are you ready to break the rules" onWednesday, December 17, 2008, at 4 p.m. EST. The one-hour, interactive Web Clinic is open to everyone who registers using the following link: https://www1.gotomeeting.com/register/298864240. MarketingExperiments Director, Dr. Flint McGlaughlin, will lead a panel of experts as they discuss three essential principles marketers will want to focus on for 2009. In addition, the panel will break down new case studies and examples, and give both B2B and B2C marketers action steps and ideas that can be implemented right away to start 2009 strong. During this webinar, the expert panel will: -Discuss three essential principles to focus on for 2009 People who register for this free web clinic will automatically receive a complimentary subscription to "MarketingExperiments Journal." This clinic is limited to 1,000 attendees. Interested persons can register using the following link: https://www1.gotomeeting.com/register/298864240. About MarketingExperiments ### For more information, contact: 2008Ecommerce Marketers to Learn Critical Survival Skills:
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| WHAT: | Ecommerce marketers need tactics they can implement NOW to attract holiday shoppers and maximize fourth quarter revenues. This two-hour virtual clinic will feature MarketingExperiments' “Ecommerce Holiday Playbook,” a series of action steps to help online retailers prepare for this crucial season. Participants will learn how to apply these ideas during a rapid-fire live optimization session using their own ecommerce websites. An added bonus: a team of researchers will be online to answer specific ecommerce optimization questions. |
| WHEN: | October 30, 2008, at Noon PDT |
| WHERE: | http://w.on24.com/r.htm?e=124471&s=1&k=5BD23F6BC4531D46039A2A53BCF2857F |
| WHO: | MarketingExperiments, a research firm that conducts real-time marketing experiments, MarketingSherpa, Inc., a research firm that publishes marketing case studies and benchmark data, and ON24, the global provider of webcasting and virtual events solutions. |
| WHY: | ON24 recognizes that especially in this uncertain economic period, online marketers need useful information that can help them maximize sales in the all-important fourth quarter. |
| About ON24: | This virtual clinic is being offered in response to numerous urgent requests from MarketingExperiments research partners. MarketingSherpa decided to partner with ON24 because of its ability to respond quickly and to scale to any level required. ON24 (http://www.ON24.com) provides companies with a full range of innovative services for initiatives such as lead generation, conferences and events, product launches, continuing professional education, internal communications, and executive announcements. ON24 is headquartered in San Francisco, with offices in Washington, D.C., New York, London and Beijing. |
InTouch Joins MarketingSherpa and MarketingExperiments as Third Company within MECLABS Group
Acquisition Brings Additional B2B Lead Generation Capability to B2C and B2G Marketing CompanyJACKSONVILLE BEACH, FL and ARDEN HILLS, MN – May 14, 2008 – MECLABS Group, the parent company of MarketingSherpa and MarketingExperiments, has completed the acquisition of InTouch, Inc. Named to Inc. Magazine’s 2004 Inc. 500 ranking of “The Fastest Growing Private Companies in America,” InTouch provides expertise in executing viable lead generation programs and converting prospective leads into qualified opportunities. Financial details were not disclosed by either party.
InTouch now joins other MECLABS Group companies MarketingSherpa, which publishes case studies and benchmark data and holds industry Summits for marketing professionals, and MarketingExperiments, which provides marketing research, education and publishing.
“The acquisition of InTouch continues our strategy of assembling companies that provide the tools and services companies need to optimize their communications,” said Dr. Flint McGlaughlin, director of MECLABS Group. “InTouch’s unique contribution is the human touch aspect of B2B lead generation marketing for the complex sale.”
Brian Carroll, CEO of InTouch, said, “MECLABS Group companies are the leaders in marketing science. Our InTouch team is thrilled to join forces with MarketingExperiments and MarketingSherpa and have access to their methodologies and publications.”
About MECLABS Group
MECLABS Group helps businesses optimize communications. Its family of companies consists of MarketingSherpa, MarketingExperiments and InTouch.
MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers.
MarketingExperiments (http://www.marketingexperiments.com) is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Johnson & Johnson. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings.
InTouch, Inc. (http://www.startwithalead.com) is a professional B2B contact center that provides clients with the essential human touch required to develop and convert more leads into sales. Since 1995, InTouch has been executing lead generation programs designed to profile sales prospects, uncover viable opportunities and create demand. Core services include teleprospecting, inquiry management, lead nurturing, lead management, and marketing automation tools.
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For more information, contact:
Jan Davies
jan.davies@marketingexperiments.com
(904) 339-0068
Get Expert Analysis on How to Optimize Your Own Web Pages to Increase Sales at 2008 Landing Page Optimization Workshop
Personal Consulting by MarketingSherpa and MarketingExperiments Instructors, Available to Two-person Teams from 100 Companies
Jacksonville, FL, March 28, 2008 – Attendees at the 2008 Landing Page Optimization Workshop will get the opportunity to learn what they need to change on the key landing pages from their ecommerce, subscription or lead-gen paths by industry experts. To encourage participation by company teams, the workshop is being offered at a special price for two members of the same company.
In the Landing Page Optimization Workshop, to be held June 2-3, 2008 at Sawgrass Marriot Hotel in Ponte Vedra Beach, Florida, attendees will learn three essentials designed to help them increase their online revenue, including:
- Optimization: Attendees will analyze and improve a key landing page from their ecommerce, subscription, or lead-gen paths and watch experts optimize landing pages of other attendees.
- Learning: Attendees will learn a systematic methodology for optimizing all of their landing pages, review 13 case studies, such as how the New York Times increase sales conversions by 1052%, and observe 29 charts and graphs—all to discover the five essential elements of optimization.
- Achievement: Attendees will achieve professional certification in Landing Page Optimization from MarketingExperiments.com and get listed in the official directory of Landing page Optimization Experts.
"Not only will attendees work through a specific set of optimization checklists, but each company will have their landing page redesign personally reviewed and critiqued by our experts, ensuring maximum benefit," said Dr. Flint McGlaughlin, Director of the MECLABS Group. "We decided to introduce the team-pricing approach because many of our partners and clients tell us that trying to make these optimization changes on their own is much more difficult than having a couple people in the company aligned as to landing page best practices."
People interested in enrolling in the 2008 Landing Page Optimization Workshop can visit http://lpopr.marketingsherpa.com.
Workshop instructors include:
- Dr. Flint McGlaughlin, Director, MECLABS Group, is an advisor to multiple organizations, including The New York Times, Reuter's News Service and TheStreet.com.
- Jimmy Ellis, Director of Optimization Research for MarketingExperiments, specializes in optimization research, search engine marketing and email marketing strategies.
- Aaron Rosenthal, Director of Channel Research for MarketingExperiments, has been working with Google Adwords, Yahoo! Search Marketing and the comparison shopping engines for five years.
- Stefan Tornquist, Research Director of MarketingSherpa, conducts primary research studies and gathers and evaluates marketing, advertising and PR statistical data to create a number of MarketingSherpa's annual Benchmark Guides, Handbooks, special reports and articles.
- Jeanne Hopkins, Chief Marketing Officer for MECLABS Group, drives the company's worldwide strategy and program execution of corporate and regional demand generation programs, corporate and product websites, and overall company brand.
Fee to attend the 2008 Landing Page Optimization Workshop is $3,295 for two people. An early-bird special is available until April 2 for $2,885. Registration is limited to 100 companies. To reserve your seat, visit: http://lpopr.marketingsherpa.com.
About MarketingSherpa
MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.
About MarketingExperiments
MarketingExperiments is a research laboratory dedicated to discovering "what really works" in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Johnson & Johnson. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group.
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For more information, contact:
Jan Davies
jan.davies@marketingexperiments.com
(904) 339-0068
MarketingExperiments Invites New Research Partners
Partnership Provides Opportunity for In–Depth Analysis and Testing to Create Marketing Breakthrough
Jacksonville Beach, FL,January 22, 2008 – MarketingExperiments, a research laboratory dedicated to discovering "what really works" in marketing, is in search of new research partners. Companies are invited to join key research partners such as New York Times, Reuters, Encyclopedia Britannica, and carefully selected smaller companies. By partnering with MarketingExperiments these organizations experienced significant growth; their conversion rates increased from 54% to 1158%.
Each year MarketingExperiments chooses a limited number of partners. Each partner pays an engagement fee based on the complexity of the project and chooses a research focus, such as landing page optimization, Google ad campaigns, organic search, or other related marketing area. MarketingExperiments, using its testing technology platform, MarketingExperiments Lab, conducts a thorough analysis, plans and executes tests, makes recommendations and measures results. Partner participation in every aspect of the research is required. Interested potential partners can visit http://www.marketingexperiments.com/partner
"Primary marketing research and analysis has been our business since we first began MarketingExperiments. We have tested just about every aspect of marketing," said Dr. Flint McGlaughlin, Director of the MECLABS Group, MarketingExperiments parent company. "Our research partners say they benefit considerably from the disciplined approach we take in our partner program, and we benefit from their practical, real-world examples."
After companies submit their inquiries for becoming a MarketingExperiments partner , a MarketingExperiments research analyst contacts the company to initiate discussions to determine if there is a "fit" and a possibility for tangible results. If the company and MarketingExperiments agree, the next stage is preliminary research that helps both parties determine if they should proceed with the project. Engagements usually run for a minimum of six months.
About MarketingExperiments
MarketingExperiments is a research laboratory dedicated to discovering "what really works" in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Johnson & Johnson. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group.
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For more information, contact:
Jan Davies
jan.davies@marketingexperiments.com
(904) 339-0068
2007
MarketingExperiments to Present One-Day Marketing Certification Course at MarketingSherpa's Email Summit
MarketingSherpa's Third Annual Email Summit Taking Place in Miami on February 24-26, 2008
Miami, FL, and Warren, RI,December 12, 2007 – MarketingExperiments, a research laboratory dedicated to discovering “what really works” in marketing, today announced that John Bradley Jackson, sales and marketing executive, author, public speaker, consultant and entrepreneur will be teaching an Email Marketing Certification course at MarketingSherpa's Third Annual Email Summit. The live, one-day certification course will be on February 24, 2008 in Miami at the InterContinental Hotel.
Enrollment in the one-day Email Marketing Certification course is available by purchasing The Expert Marketers Package, which includes a ticket to the Email Summit (a $1,495 value), the MarketingSherpa Landing Page Handbook (a $497 value), and the one-day Email Marketing Certification course (a $995 value). The price of the package is $1,995, a $950 savings. Participants can purchase the package by visiting: http://www.sherpastore.com/3rdAnnualEmailSummit.html#Exclusive. Enrollment is limited to 300 students.
In the Email Marketing Certification course, participants will learn:
- How to improve the email capture rate on their Web site
- How incentives will improve conversion to email capture
- How to write more effective email subject lines
- Best practices for From addresses
- Effective email marketing formats
- How to write effective email copy
- Deliverability best practices
- Optimal send times
- Optimal email frequency
- How to use email for Basket and Order recovery
The one-day Email Marketing Certification course, which is also offered by MarketingExperiments as a seven-week online certification course, has been condensed to seven hours for the Email Summit. Participants will receive Professional Certification as an expert marketer.
"Effectiveness in e-mail marketing requires the sender to build and maintain a customer relationship built on trust, while providing value and relevance,” said Jackson. “For the sender this means that all phases of the commercial e-mail marketing process must be managed and measured to ensure maximum efficiency and integrity. Anything less is considered spam by the customer."
Jackson has an extensive background in research, marketing and sales, including stints at Forrester and Dataquest. He is currently the Director of Sales at MRG, a leader in the marketing research industry, and a Professor of Marketing and Entrepreneurship at California State University at Fullerton, CA. He is the sole proprietor of The BirdDog Group, a marketing and sales strategy firm, and was a Sales Director at Forrester. Jackson is also the author of First, Best, or Different (What Every Entrepreneur Needs to Know about Niche Marketing.) Potential participants are encouraged to check out Jackson's website and blog.
The MarketingSherpa Email Summit on February 24-26, 2008 offers practical case studies, research from the Email Marketing Benchmark Guide, presentations from leading email marketers, boot-camp training, and consultation clinics offering one-on-one advice from email marketing experts. To register for the Email Marketing Summit, visit http://www.sherpastore.com/3rdAnnualEmailSummit.html?9268
About MarketingExperimentsMarketingExperiments is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Johnson & Johnson. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group.
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For more information, contact:
Jan Davies
jan.davies@marketingexperiments.com
(904) 339-0068
SES Chicago Featuring Landing Page Optimization Clinic Conducted by MarketingExperiments' Experts
MarketingExperiments' Expert Also Participating in SES Chicago Clinics Track on Thursday, December 6
Jacksonville Beach, FL and Warren, RI, November 29, 2007 – MarketingExperiments, a research laboratory dedicated to discovering “what really works” in marketing, today announced that Aaron Rosenthal, Director of Channel Research, and Jimmy Ellis, Director of Optimization Research, both of MarketingExperiments, will be conducting a live Landing Page Optimization Clinic at their booth during Search Engine Strategies (SES) in Chicago, December 3-7, 2007. SES will be held at the Chicago Hilton Hotel.
The Landing Page Optimization Clinics will take place in the MarketingExperiments booth and are available to all SES attendees. Interested attendees should stop by the booth, which is open Tuesday, December 4, and Wednesday, December 5, from 9:45 a.m. to 6:00 p.m., to schedule a time.
As part of the SES conference program, Ellis is participating on a Landing Page Optimization Clinic panel on Thursday, December 6, 10:15-11:15 a.m. Clinic attendees are asked to submit their websites and paid search campaigns prior to the clinic. A selection of submissions will be chosen for critiquing by the panel. Other panelists are Marc Wachen, CEO and co-founder of Optimost, and Scott Miller, President and founder of Verster.
“SES Chicago, which attracts an audience deeply committed to best practices, is a wonderful opportunity for MarketingExperiments to showcase our optimization technology,” said Eric Stockton, Director of Education for MarketingExperiments. “We look forward to passing along our expertise which will allow people to realize dramatic, tangible results.”
Ellis, who has conducted and analyzed more than 300 online experiments for MarketingExperiments, specializes in optimization research, search engine marketing and email marketing strategies. He recently led a free trial experiment for a subscription-based research partner that resulted in a 43% reduction in cost-per-acquisition.
Rosenthal, who has been working with Google AdWords, Yahoo! Search Marketing and the comparison shopping engines for five years, conducts ongoing pay-per-click research. One of his experiments was showcased in a case study that optimized a Google paid search campaign and increased traffic by 446% while simultaneously reducing the cost-per-click by 58% in just 60 days.
About MarketingExperimentsMarketingExperiments (http://www.marketingexperiments.com) is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Johnson & Johnson. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group.
###
For more information, contact:
Jan Davies
jan.davies@marketingexperiments.com
(904) 339-0068
InTouch Acquired by MECLABS Group, Parent Company of MarketingSherpa and MarketingExperiments
Acquisition continues to assemble a new kind of B2B, B2C and B2G marketing company
JACKSONVILLE BEACH, FL AND ARDEN HILLS, MN – November 7, 2007 – MECLABS Group, the parent company of MarketingSherpa and MarketingExperiments, today announced that it is acquiring InTouch, recently named to Inc. Magazine’s annual Inc. 500 ranking of the fastest-growing private companies in the country. Financial details were not disclosed by either party.
Dr. Flint McGlaughlin, director of MECLABS Group, said, “Today’s acquisition continues to assemble a new kind of company that leverages recent breakthroughs in marketing sciences. MECLABS Group now includes InTouch, a leading provider of lead generation services for the complex sale, MarketingSherpa, a research firm publishing case studies and benchmark data for marketing professionals, and MarketingExperiments, a research firm conducting real-time marketing experiments.”
Brian Carroll, CEO of InTouch, said, “In this age of automation, depersonalization, scoring and measurement, where’s the ‘human touch’ in marketing? How can we humanize the process and actually build relationships? That’s why all of us at InTouch are excited about tapping into MarketingSherpa’s practical case studies and know how, and MarketingExperiments’ online laboratory to discover what really works. Together, we can profoundly change the way people think about lead generation for the complex sale.”
About InTouch, Inc.
InTouch, Inc. (http://www.startwithalead.com) is a professional B2B contact center that provides clients with the essential human touch required to develop and convert more leads into sales. Since 1995, InTouch has been executing lead generation programs designed to profile sales prospects, uncover viable opportunities and create demand. Core services include teleprospecting, inquiry management, lead nurturing, lead management, and marketing automation tools.
Brian Carroll is CEO of InTouch Inc., and author of the popular book, Lead Generation for the Complex Sale (McGraw-Hill 2006). Brian is a leading expert in lead generation. He’s profiled and regularly quoted in numerous publications. His acclaimed B2B Lead Generation Blog (http://blog.startwithalead.com) is read by thousands each week.
About MarketingSherpa
MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual summits attended by thousands of marketers.
About MarketingExperiments
MarketingExperiments (http://www.marketingexperiments.com) is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Johnson & Johnson. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these various types of experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings.
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MEDIA CONTACTS:
For more information, contact:
Jan Davies
jan.davies@marketingexperiments.com
(904) 339-0068
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2006
MarketingExperiments.com quoted in the Press
MarketingSherpa sold to MarketingExperiments.com
By Mickey Alam Khan
DMNews
November 2, 2006
Do It Yourself E-Commerce, Part 4: Comparison Shopping Engines
By Andrew K. Burger
E-Commerce Times
October 13, 2006
Getting Into Google and Yahoo News
American Chronicle
Kim Roach
August 29, 2006
Help Is On the Way: Resuscitate your retail biz without spending big bucks
Entrepreneur magazine
Gwen Moran
May 2006
Behind the Curtain - How Google determines ranks and rates of its sponsored links
San Francisco Chronicle
Ellen Lee, Chronicle Staff Writer
Sunday, March 5, 2006
Can A Napkin Business Plan Be The Next Google?
WebProNews.com
Lee Odden
February 2, 2006
How Click Fraud Could Swallow the Internet
Wired.com
Charles C. Mann
January 2006
Press Releases
August 16, 2006
MarketingExperiments.com Accepts TheStreet.com As First Research Partner for Online Video Study
August 11, 2006
MarketingExperiments.com Seeks Research Partners to Answer Questions About Online Video Marketing
August 7, 2006
MEC Labs Announces BizQuest as Winner of 'Back of a Napkin' Biz Plan Competition
August 4, 2006
MarketingExperiments.com Web Clinic to Address 2006 Holiday Season Merchandising Calendar
June 15, 2006
Marketing Experiments Labs to hold its Second Certified Online Testing Professional Certification Program on June 15
May 21, 2006
MarketingExperiments.com to Discuss Effectiveness of Credibility Indicators in Reassuring Online Shoppers
May 10, 2006
MarketingExperiments.com Blog Named a Top 10 Small Business Blog by 60 Second Ideas
March 22, 2006
MarketingExperiments.com Web Clinic to Address Click Fraud Protection and Prevention
March 6, 2006
MarketingExperiments.com Helps Marketers Become Certified in Online Testing
February 6, 2006
MarketingExperiments.com Announces First ‘Back of a Napkin' Business Plan Competition
2005
MarketingExperiments.com quoted in the Press
Get Your Clicks - Learn how to combat click fraud before it drains your ad budget
Entrepreneur magazine
Melissa Campanelli
December 2005
How Is Information Passed Around the Web?
Clickz.com
Sean Carton
October 2005
The Art of the Subject Line
iMedia Connection
Brad Berens
October 2005
Press Releases
December 2, 2005
Marketers Can Convert Inbound Customer Service Calls into Profit, MarketingExperiments.com Reports
November 4, 2005
KnowThis.com names Marketing Experiments, "One of the Best Marketing Sites" on the Internet
September 28, 2005
PR Campaign Delivers Greater Return on Investment Than Pay ...
August 25, 2005
Marketers Who Neglect A/B Split Testing Are Losing “millions of dollars,” MarketingExperiments.com Reports
August 1, 2005
As Much as 29.5 Percent Click Fraud in Google’s Pay-Per-Click Search Engine, Reports MarketingExperiments.com
July 29, 2005
Online Retailers: Want to Avoid a Failing Grade with Back-to-School Sales?
May 4, 2005
MarketingExperiments.com Helps SWUG.ORG Become the World’s Largest Online SQL Server User's Group
April 5, 2005
KnowThis.com Names MarketingExperiments.com “One of the Best Marketing Sites” on the Internet
March 26, 2005
Subscriptions Now Free For The Marketing Experiments Journal
MarketingExperiments.com weekly research publishing partners
Increase Paid Subscription Sign-Ups With a Free Trial Offer
KnowThis.com
How free trial offers increase revenue
iMediaConnection.com
Increase paid subscription sign-ups with a free trial offer
WildsonWeb.com
About MarketingExperiments.com
MarketingExperiments.Com (MEC) is an online marketing research laboratory dedicated to discovering "what really works" in Internet marketing. MEC engages in primary and secondary research and publishes results in The Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.
