Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but
not easy) seven-word mission statement: To discover what really
works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
- Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.
||July 31st, 2014
Why Responsive Design Does Not Care About Your Customers
Responsive design, like any new technology or technique, does not necessarily increase conversion. This is because when practicing Web optimization, you are not simply optimizing a design; you are optimizing a customer's thought sequence. In this experiment, we discovered the impact responsive design has on friction experienced by the customer.
||July 28th, 2014
Ecommerce: How parent brands can reduce user friction and anxiety
In this MarketingExperiments Blog post, we'll take a look how one ecommerce retailer leveraged the credibility of its parent brand to ease friction and turn interest into conversions on the sign-up page.
||July 24th, 2014
Email Marketing: Copy test increases clickthrough 37%
Email provides marketers with an effective way to reach customers and prospects alike who have already shown an interest in a company's products or services. However, the true power of an email rests on your abilities to craft copy that converts attention into interest. Read this MarketingExperiments Blog post to learn about a recent experiment that put email copy to the test and ultimately increased clickthrough rate 37%.
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Recent Research (presented on a Live Web Clinic)