Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but
not easy) seven-word mission statement: To discover what really
works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
- Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.
||July 21st, 2014
Value Proposition: 4 key questions to help you slice through hype
Customers in today’s market have no tolerance for hype, so your marketing claims should be devoid of any promises your team can’t deliver. Check out this MarketingExperiments Blog post to discover four questions you need to ask about your marketing claims to help you slice through the hype.
||July 17th, 2014
2 Vital Questions Every Marketer Should Ask of Lead Gen Forms
We’ve all seen exhaustive Web forms that tax prospects’ patience far more than they should. Read this MarketingExperiments Blog post to learn more about two vital questions every marketer should ask of lead gen forms to help find an ideal balance of value exchange.
||July 14th, 2014
Ecommerce: 3 landing page elements to help increase product emphasis
The elements on a product page are often one of the most underutilized tools a marketer has at their disposal.
In this MarketingExperiments Blog post, learn about three elements you can tweak to help emphasize important products and maybe even increase your revenue along the way.
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