Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but
not easy) seven-word mission statement: To discover what really
works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
- Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.
||March 2nd, 2015
Email Marketing: Top 5 effective list growth tactics
List growth is a marketing goal for 63% of email marketers. With hundreds of tactics out there, where do you begin? Read on for five tactics reported as most effective by your peers.
||February 26th, 2015
Email Lists: How sweepstakes work for CNET [Live from #SherpaEmail]
We're reporting live this week from MarketingSherpa Email Summit in Las Vegas, sharing with you all the strategies and tactics you'll need to excel in email in 2015 (and beyond).
Read on to hear about Diana Primeau, Director of Member Services, CNET, and how she effectively uses sweepstakes to build her lists for the brand. The key is to not simply rely on a contest to gain a list boost; marketers must provide an enriching and relevant experience to keep new users engaged for the long term.
||February 23rd, 2015
Live from Email Summit: Two tactics to reduce perceived cost in your email capture forms
In this live blog post from the MarketingSherpa Email Summit held at the ARIA Resort & Casino in Las Vegas, learn about reducing perceived cost when capturing email addresses via a registration form.
Read about and see the results of three different tests on registration forms, including reducing the number of fields, reducing the required fields and changing the location of the form on the website.
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