Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but
not easy) seven-word mission statement: To discover what really
works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
- Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.
||January 21st, 2015
Online Testing: Why are you really testing?
The New Year gives savvy marketers another chance to push the boundaries of customer theory even further. Read on to learn more about how a mid-sized furniture company selling mattresses online saw a 167% lift using a customer-first approach to their test planning.
||January 19th, 2015
Testing and Optimization: How to get that “ultimate lift”
Testing and optimization is not a one-off process. By continuing to test marketing elements, you can eventually achieve that “ultimate lift.” This MarketingExperiments Blog post highlights a series of tests across multiple digital marketing assets that led to impressive gains in lead generation.
||January 15th, 2015
Landing Page Optimization: Simple, short form increases leads 40%
When attempting to increase lead generation, a two-part form might be the answer. See how an online university increased leads by placing a short form on the landing page followed by a longer form.
See How Our Web Clinics Are Produced
Recent Research (presented on a Live Web Clinic)