Discover What Really Works in Optimization
MarketingExperiments is a publishing branch of the MECLABS Institute, a research laboratory with a simple (but not easy) seven-word mission statement:
To discover what really works in optimization. We focus all of our experimentation on optimizing marketing communications. We test every conceivable approach and publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our optimization sessions, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
- Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.