Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but
not easy) seven-word mission statement: To discover what really
works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
- Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.
||November 20th, 2014
Copywriting: Brevity is the soul of marketing
Copy that communicates succinctly with customers is often a last thought in copywriting, making relevance a true casualty of your effort to connect with customers. Read this MarketingExperiments Blog post about an email experiment featured in a recent Web clinic that increased clickthrough 27%.
||November 17th, 2014
Co-creation: The next realization of value-based marketing
Professor Wouter Van Rossum visited MECLABS (parent company of MarketingExperiments) headquarters recently and shared his views on value propositions. In this MarketingExperiments Blog post, we'll share with you some of the insights that our team learned during his stay.
||November 13th, 2014
Customer Anxiety: One element of the MECLABS Conversion Heuristic explained
Let’s face it – when you ask someone to do something, such as make a purchase on your website, there may be some elements that raise concerns in your customers’ minds and hinder them from saying "yes." This MarketingExperiments Blog post is a short introduction to that element known as customer anxiety.
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Recent Research (presented on a Live Web Clinic)