Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but
not easy) seven-word mission statement: To discover what really
works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
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||March 26th, 2015
Mobile Marketing: What a 34% increase in conversion rate can teach you about optimizing for video
As a medium, video delivers information customers want about businesses on quickly and inexpensively, thanks to ever-evolving technology.
But how does video compare when it comes to delivering a dynamic customer experience in a world increasingly connected across multiple devices?
Read on to learn more about how a tourism commission seeking to enhance visitor interaction with website content tested into a 34% lift in leads.
||March 23rd, 2015
Value Prop: How Radio Shack lost its way by losing sight of its ideal customer, Pt. 3
In this part three of a MarketingExperiments Blog series, learn more about how the value proposition of Radio Shack looked at the decline of the company when it began diluting its value prop rather than refining its strengths. Read on to find out more about how Radio Shack mishandled a comparative advantage and what you can learn from its experience to improve your own value prop.
||March 19th, 2015
Value Prop: How Radio Shack lost its way by losing sight of its ideal customer, Pt. 2
This part two of a three-part blog series covering the value proposition of Radio Shack takes a look at how the company addressed the four key principles of a strong value prop: credibility, clarity, exclusivity and appeal; and where it fell short, leading to an eventual decline.
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