Discover What Really Works in Optimization
MarketingExperiments is a publishing branch of the MECLABS Institute, a research laboratory with a simple (but not easy) seven-word mission statement: To discover what really works in optimization. We focus all of our experimentation on optimizing marketing communications. We test every conceivable approach and publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our optimization sessions, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
- Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.
|January 23rd, 2017
Optimizing Course Product Pages: How to use a research-based methodology to maximize conversion for your education products
In this Quick Win Clinic, Flint McGlaughlin shows how to optimize a course product page using a tested methodology for optimization.
|January 5th, 2017
The Most Shared MarketingExperiments Content from 2016
Yes, yes. 2016 was a bad year. We get it. But it wasn’t all bad. We published some fairly exciting stuff here on MarketingExperiments. It was so exciting that a good portion of our audience found the time to share it with their followers. Just these five pieces from 2016 were shared 1,435 times.
|December 22nd, 2016
Optimizing Software Landing Pages: How to minimize anxiety and maximize conversion in a free download
Downloading software is a difficult decision. As consumers, we’ve been burned by so many software downloads that have spyware, adware and malware hidden inside them. Making that decision to download more attractive is exactly what Flint McGlaughlin walks through in this video.