Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but
not easy) seven-word mission statement: To discover what really
works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
- Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.
||March 6th, 2014
Radical Redesigns: Lifts vs. building customer theory
Radical redesigns can make it difficult to isolate specific elements contributing to the results of a test. Inherently, you just don't know what you did to the radically redesigned page that made it any better and that insight may be lost as to what to test next.
Continue reading to learn about how a radical redesign can help you balance the need for lifts and building your customer theory.
||March 3rd, 2014
Value Proposition: 4 considerations to identify the ideal channel for testing
Developing a strategy for a solid value proposition test can be tough in the age of complex multichannel marketing campaigns, so read on to learn more about four things you should consider to help you find the ideal marketing channel that you can use aid your value proposition optimization efforts.
||February 27th, 2014
Copywriting: Do you take your prospects on a journey?
One of your goals as a marketer is to take customers on a buyer’s journey. Read on to learn how story connects to the conversion process to aid your marketing efforts.
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