Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but
not easy) seven-word mission statement: To discover what really
works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
- Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.
||July 2nd, 2015
Finding Your Ideal Email Send Time to Maximize Relevancy
We get this question probably more than any other: when is the best time to send an email to customers?
Testing for the correct send time for your customers can increase the relevancy of your email campaigns and, in turn, increase your overall clickthrough rate. To discover your unique send time, there are two simple tests that you can perform that will focus your email campaigns to send on the best day, at the best time.
||June 29th, 2015
The Importance of Customer Centricity in Evolving A/B Testing
Learn from Lauren Wagner and Tessa Srebro, both of VolunteerMatch, how they use customer centricity to constantly evolve their A/B testing and their company.
||June 25th, 2015
The Baskerville Experiment: Font and its Influence on Our Perception of Truth
When optimizing our pages, typeface can often get overlooked in favor of more obvious elements, such as page layout, call-to-action, imagery, etc. As the Baskerville Experiment proves, however, in todayís hypercompetitive market, we can no longer afford to leave any page element untested.
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Recent Research (presented on a Live Web Clinic)