Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but
not easy) seven-word mission statement: To discover what really
works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
- Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.
||April 14th, 2014
Lead Generation: Great results don’t always have to be complicated
To discover what works best for generating leads in your organization, you have to wade through enough trial and error until success is the only destination left. Watch this brief video excerpt from Optimization Summit 2013 to hear how Shawn Burns, Global Vice President of Digital Marketing, SAP, used testing and optimization to achieve impressive results.
||April 10th, 2014
Online Testing: 5 steps to launching tests and being your own teacher
Testing is the marketer’s ultimate tool to discover more about customers. Read on to learn about testing and optimization guidelines that can aid your efforts to discover what appeals to your ideal customer.
||April 7th, 2014
Web Optimization: How to get your customers to say heck yes!
For e-commerce marketers, and many marketers with a subscription-based business, delivering an effective value proposition for the products they sell online is vital. Read on to learn more from Tim Kachuriak, Founder and Chief Innovation & Optimization Officer, Next After, on how Web optimization can transform your value proposition.
See How Our Web Clinics Are Produced
Recent Research (presented on a Live Web Clinic)