Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but
not easy) seven-word mission statement: To discover what really
works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
- Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.
||August 18th, 2014
Landing Page Optimization: 5 factors that lead to (and prevent) conversion
Conversion – whether it be a click, a registration form sign-up or even a sale – is a goal and key metric for marketers.
In this MarketingExperiments Blog post, learn the basics of the MECLABS Conversion Sequence Heuristic, and how it can serve as a thought tool for marketers to help increase conversion.
||August 14th, 2014
Marketing Analytics: Show your work
In this MarketingExperiments Blog post, learn how National Instruments tackled a data management challenge and extended an effective, transparent data management approach across the enterprise.
||August 11th, 2014
Email Marketing: Does your copywriting accomplish these 6 key objectives?
The goal of an email is to get that clickthrough to the landing page. Copy is important, but the customer’s thought process is what takes them from opening your email to finally clicking through. Here are six key objectives that email copy must accomplish to optimize the chances of gaining that click from an email send.
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Recent Research (presented on a Live Web Clinic)