Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but
not easy) seven-word mission statement: To discover what really
works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
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||October 2nd, 2014
4 Threats that Make Email Testing Dangerous and How a Major Retailer Overcame Them
When engaging in testing and optimization, one key challenge involves avoiding validity threats.
As Flint McGlaughlin, Managing Director and CEO, MECLABS, says, “Those who conduct invalid tests are blind to the risk they take and make their changes boldly and with an unhealthy sense of confidence.”
Learn about the four main threats to conducting effective and statistically sound tests.
||September 29th, 2014
Why Subtle Changes in Button Copy Can Significantly Influence Clicks
Call-to-action button copy can make a significant difference in clickthrough performance. This MarketingExperiments Blog post features Jon Powell covering what seems like a very simple test that illustrates the power of call-to-action button copy.
||September 25th, 2014
Website Optimization: 6 tips for effective 404 pages
While some marketers leave 404 pages for the Web designer to create, that could be a mistake. The 404 error pages shouldn’t be a dead end for visitors. Instead, it should properly inform visitors where they are and guide them to a page of value. Read on for six tips to designing more effective 404 pages.
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