Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but
not easy) seven-word mission statement: To discover what really
works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
- Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.
||October 23rd, 2014
Email Marketing: Graphic design elements lift clickthrough 11.97%
This MarketingExperiments Blog post features a test that illustrates the importance of email design, and the pages served up to subscribers when they engage with a send.. The test in this post shows how changing a few design elements resulted in an almost 12% lift in clickthrough for an email send.
||October 20th, 2014
Perception vs Reality in the Eyes of a Decision Maker
Conveying the value of your product or service is an important, and challenging, aspect of marketing. Overcoming an incorrect perception makes this task even more difficult. Read on to learn how one teleprospecting campaign uncovered a misperception about the goal of the effort and how that roadblock to success was overcome.
||October 16th, 2014
What a 173% Increase in Clickthrough Can Teach You About Subscribers
Friction in a conversion process can significantly impact your efforts to convert. Read on to learn more about a recent experiment that increased clickthrough 173% and what you need to know to help your efforts to reduce resistance.
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