| Organic SEO - HTML Quick Reference |
| Performed by Jimmy Ellis |
| Organic SEO Supporting Information |
| How is the site built? (HTML, ASP, PHP, etc) Static vs. Dynamic Debate |
| Elements |
Element Examples |
| How does this effect SEO: All the major programming languages can be read by search engines whether dynamic or not. The problems with dynamic pages usually stem from unreadable links to internal pages of a site. Examples of unreadable characters for most engines are (?, =, %, &) This is why many times the homepage of a dynamic site is visible but sub pages are not. Many times a search engine will simply ignore links with those characters. |
Static Examples:
http://www.officedepot.com/products/HewlettPackard/printers.htm (or.asp, .php, etc)
www.acmeproducts.com/lunchboxes/superheroes/superman.htm (or.asp, .php, etc)
Dynamic Examples:
http://www.officedepot.com/ddSKU.do?level=SK&id=273190&location_info=SG_1_DV_42_CT_4202_SC_4202006_FM_684016_SK_273190
www.acmeproducts.com/lunchboxes.asp?product=super%heroes&superman.htm |
| Are you including and optimizing the important page elements? |
| Elements |
Element Examples |
Key Word Terms |
Websites |
| Domain Name |
Keyword rich domain name |
Dog Supplies |
DogSupplies.com |
Keyword URL's & Anchor Text
(text within links) |
Location of keyword rich "anchor" text:
example using internal links: http://www.dltk-kids.com/crafts/birthday/dog_bone_birthday_cake.htm
Example from external links: If a different website linked to your site using (Click here to find Dog Bones
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Dog Bone |
dltk-kids.com |
Locations of Keyword URL's & Anchor Text
(text within links) |
I-Pets.com link at the top of the page. Notice the placement and "mouseover" text. |
Internet Pet Supply
Dog Bone |
I-Pets.com |
| Naming Conventions |
Bad: Purina Puppy Chow is named "ppp7625"
example: www.acmeproducts.com/ppp7625.htm
Good: Purina Puppy Chos is named "Purina_Puppy_Chow"
example:www.acmeproducts.com/purina_puppy_chow.htm
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Meta Keywords & Meta Description
(Only for Meta Engines) |
Search for "Dog Bone" comparison of Google (non-meta engine) and Yahoo! (meta engine). Site in question is: DogBoneFactory.com |
Google: Dog Bone
Yahoo: Dog Bone
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DogBoneFactory.com |
| H1 (and all H tags) |
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| Alt Tags (For Images): Since images are not code or text based the only way to let the search engine know what the image represents is by using the ALT tag and describing the image. |
<img src="http://www.i-pets.com/pics/page1pics/1-pr-bone20-2.jpg"
alt="What's your pet's favorite i-pets.com treat or toy?" >
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| Do you have "Links In" to your site? |
| Elements |
Element Examples |
Key Word Terms |
Websites |
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