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Research Topics

Site Optimization

Email Optimization

Search Optimization

Marketing Optimization



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David Jones
Senior Practice Leader
Kaiser Permanente

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Amanda Schaner
Marketing Coordinator
Home Science Tools

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Troy O'Bryan
Co-Founder and Chief Response Officer
Response Capture, Inc


Ad Optimization

1. Online Advertising Forensics - 02/09/2012 -
MarketingExperiments Web Clinic 2012-02-06
Online Advertising Forensics: We investigate how and why a text-based PPC ad produced 47% more conversions
According to MarketingSherpa's 2012 Search Marketing Benchmark Report - PPC Edition, 56% of marketers claim achieving or increasing measurable ROI is their most frustrating challenge when it comes to paid search. In this Web clinic replay, you will learn how to get more ROI out of your PPC campaigns.

2. Banner Ad Design - 09/07/2011 - The 3 key banner objectives that drove a 285% lift

When executed correctly, banner ads can be a powerful way to drive traffic to your offers. Unfortunately, many marketers don’t have the time and resources to devote to “correctly executing” banner ad campaigns. What they need is a formula for designing banner ads that produce results. In a recent test, our researchers found that by designing a banner ad to accomplish three key objectives, they were able to drive a 285% increase in conversion on the landing page.

3. Marketing Blueprint 2006 - 02/03/2006 - Learn from our 15-step marketing blueprint how best to optimize your marketing in 2006.

4. Press Releases Tested - 09/26/2005 - How we tested the impact of press releases on website traffic and inbound links, and found that effective PR can deliver an ROI superior to PPC advertising.

5. Click Fraud - 06/30/2005 - Our research indicates that as much as 30% of paid search traffic may be fraudulent. This research brief will answer the following questions:

What is click fraud? How significant is the problem of click fraud? How do you avoid click fraud?