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David Jones
Senior Practice Leader
Kaiser Permanente

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Amanda Schaner
Marketing Coordinator
Home Science Tools

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Co-Founder and Chief Response Officer
Response Capture, Inc

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Ad Optimization

1.	Marketing Blueprint 2006 - 02/03/2006 - Learn from our 15-step marketing blueprint how best to optimize your marketing in 2006.
2.	Press Releases Tested - 09/26/2005 - How we tested the impact of press releases on website traffic and inbound links, and found that effective PR can deliver an ROI superior to PPC advertising.
3.	Click Fraud - 06/30/2005 - Our research indicates that as much as 30% of paid search traffic may be fraudulent. This research brief will answer the following questions: What is click fraud? How significant is the problem of click fraud? How do you avoid click fraud?