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Measuring What Matters: How simplifying your metrics can increase Marketing ROI by up to 75%

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Special Clinic: Optimizing eCommerce Websites(LIVE)

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Organize these reports into a step-by-step marketing blueprint.
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Research Topics

Site Optimization
Measuring What Matters Improving Conversion by 162% Optimizing Your Landing Pages Optimizing Your Landing Pages Landing Page Optimization 2008 Internet Marketing Strategy Marketer’s Intuition Revisited See all reports

Email Optimization
Finding the Ideal Incentive Email Optimization Email Marketing Tested, Part 2 Email Marketing Tested The Impact of SPAM on Email Tested Ezine Advertising Tested Welcome Message Sequence Tested See all reports

Ad Optimization
Marketing Blueprint 2006 Press Releases Tested Click Fraud See all reports

Search Optimization
PPC Advertising Harnessing Social Media — Web 2.0 Grows Up — Free Internet Traffic Small PPC Search Engines Revisited The ROI on PPC vs. Affiliate Marketing Click Fraud Detection 90-Day PPC Plan Tested Click Fraud - Our research See all reports

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Ad Optimization

1.	Marketing Blueprint 2006 - 02/03/2006 - Learn from our 15-step marketing blueprint how best to optimize your marketing in 2006.
2.	Press Releases Tested - 09/26/2005 - How we tested the impact of press releases on website traffic and inbound links, and found that effective PR can deliver an ROI superior to PPC advertising.
3.	Click Fraud - 06/30/2005 - Our research indicates that as much as 30% of paid search traffic may be fraudulent. This research brief will answer the following questions: What is click fraud? How significant is the problem of click fraud? How do you avoid click fraud?