|
Topic: Marketing Blueprint 2006 — Learn from our 15-step marketing blueprint how best to optimize your marketing in 2006.
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Marketing Blueprint 2006
As you look at the year ahead, how do you know which marketing efforts will yield the highest returns? And how do you know the best sequence in which to apply various tactics? The choices can be overwhelming, and mistakes can be expensive.
To help you in this task, we have put together a revised Marketing Blueprint for 2006.
How can it help? It can help you cut through the clutter and avoid wasting time and resources on tactics unlikely to give you a worthwhile ROI.
In other words, it can keep you focused on what works best.
This blueprint is drawn from our own experiments with our research partners. These are the steps we follow ourselves. And as you'll see from some of the test data we share to illustrate the various steps, the results of following this plan can be dramatic.
As you consider each step, here are some qualifiers to keep in mind:
-
Not every single step described applies to every single business online. Consider each point we talk about, and eliminate only those which do not apply to your business.
-
If you want to share and apply the data and learning from a particular report, take advantage of the option to print it out as a PDF document. Follow the example of some of our partners and others who have bound the reports and work through them line by line with their colleagues.
-
Keep in mind that some of the research reports we refer to are based on testing we conducted two or three years ago. While the principles and learning opportunities remain valuable, some of the companies and sites we covered in our research may have been acquired, changed name or gone out of business.
-
If you find that you would like more help than the various reports provide, you may want to consider applying for a research partnership with us. To find out more, visit:
Research Call
In the next brief we will be looking at case histories of companies which have followed our blueprint, and we will also have the opportunity to answer your questions.
Here is an overview of the 16-step 2006 Marketing Blueprint:
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
We have provided abstracts and links to each report below. Many of the online reports also include archived audio recordings from our interactive web clinics. Additionally, some topics also include spreadsheet tools that will help you make strategic calculations about your marketing.
 |
— Conduct a Competitive Analysis and Plan Your Strategy |
 |
— Optimize Your Home Page and Landing Pages |
 |
— Optimize Your Website Copy |
 |
— Implement Your Website Metrics and Testing Platform(s) |
 |
— Improve Your Order Process |
 |
— Develop Your Email Capture |
 |
— Optimize Your Offer Pricing |
 |
— Set Up Your Comparison
Shopping Engine Campaigns |
 |
— Set Up Your Pay-Per-Click Campaigns |
 |
 |
 |
 |
Pay-per-click (PPC) remains one of the most effective means of attracting a large volume of qualified traffic. Our recent research outlines a 90-day plan for launching a new PPC campaign.
What are the risks of click fraud? Our research indicates that as much as 30% of paid search traffic may be fraudulent. This report will help you remain vigilant against potential losses.
PPC optimization begins at the level of the ads themselves. This article outlines techniques for optimizing your ad headlines, body copy, and more. Our testing improved click-through rate by as much as 121%.
Our experience suggests that the best way to begin your primary search engine work is to create an effective Google AdWords campaign. We generally use the data from this campaign to prepare all of our other search engine plans. It can be the least expensive and most data-rich testing platform. Read how we achieved at 1200% ROI and get our step-by-step blueprint for success.
Overture can drive significant traffic to your site. The key is to control your bid pricing. Read how we reduced our average costs from $1.52 to $0.25 per click. Get our step-by-step blueprint for an effective Overture campaign.
We've also tested a number of other PPC engines and techniques that may help enhance your PPC marketing.
|
|
 |
|
 |
 |
 |
— Optimize Your Website for Natural Search Engines |
 |
— Implement a Linking Campaign |
 |
— Pursue Site Credibility Indicators |
 |
— Utilize Email Marketing |
 |
— Explore Alternative Marketing Channels |
 |
— Explore Additional Marketing Opportunities |
Credits:
Editor — Flint McGlaughlin
Writers — Brian Alt
Nick Usborne
Contributors — Jalali Hartman
Jimmy Ellis
Bob Kemper
Aaron Rosenthal
HTML Designer — Cliff Rainer
::Top Of Page:: |
Ad Optimization 
