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Research Topics

Site Optimization

Email Optimization

Search Optimization

Marketing Optimization

Ad Optimization

Landing Page Optimization

Training

Search

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Home Science Tools



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Co-Founder and Chief Response Officer
Response Capture, Inc

Home

Landing Page Optimization

1. Quick Win Clinic (Part I) - 05/02/2012 - The 5 easiest changes to make to your landing pages right now

There are essentially two ways to increase your website’s performance:

  1. Endlessly drive more traffic to your landing pages with media buys, direct mail sends and time-consuming social media
  2. Improve the conversion rate of the traffic you're already getting

Since many marketers struggle with getting budget for driving traffic, this clinic will help you increase your website performance with five easy changes you can make to your landing pages for a quick win.
2. Hidden Friction - 03/22/2012 - The 6 silent killers of conversion

Friction in a Web conversion process generally seems easy to point out if you’re an experienced marketer.

There are always:

  • The number of form fields
  • The number of steps in a process
  • The length of the page itself

But there are several other elements of friction that are significantly more difficult to detect and pose a serious threat to your conversion rate
3. Minor Changes, Major Lifts - 03/01/2012 - How headline and call-to-action optimization increased conversion 45%

One of the best ways to get around IT and budget challenges is to optimize small and relatively simple areas of your website. In this Web clinic replay, Dr. Flint McGlaughlin answered the essential question every marketer asks at some point in their career:

How can I get the greatest amount of return on the least amount of optimization investment?
4. Optimization Researched - 05/25/2011 - It’s one thing to talk about landing page optimization and another thing entirely to execute.

That’s one of the key findings in Boris Grinkot’s new Landing Page Optimization Benchmark Report. Drawing from his report, Boris and Daniel Burstein (Director of Editorial Content) walk marketers through the process of making the business case for optimization.
5. Shopping Carts Optimized - 04/28/2011 - How a few tweaks led to 12% more revenue across an entire ecommerce Website

Whether your company offers 10 or 10,000 products online, the shopping cart can be one of the most mysterious and difficult areas of your Website to optimize. How many shopping carts steps are optimal for conversion? What information should be required of customers? What product information should be revealed and when? Which incentives are the most effective?