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Hidden Friction
Thursday, 22 March 2012

The 6 silent killers of conversion

Thursday, 22 March 2012



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Synopsis

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Friction in a Web conversion process generally seems easy to point out if you’re an experienced marketer.

There are always:

  • The number of form fields
  • The number of steps in a process
  • The length of the page itself

But there are several other elements of friction that are significantly more difficult to detect and pose a serious threat to your conversion rate.

In this Web clinic, Dr. Flint McGlaughlin discussed this “hidden” friction, and how to overcome it.

To watch the replay of this clinic, simply click the play button on the video above.

Here are what some of the audience members had to say about the Web clinic:

Very informative, it was great to understand the different types of friction –Elizabeth

[I liked] the Plato references, being as I am not the marketing guru –Laurie

Too much, too fast. Cover fewer items but with more clarity –Patricia

Great speaking manner that plugs words and concepts into your mind! –Dave

View the clinic replay, or listen to the audio recording (mp3), to learn from our researchers as they discussed how to identify and fix hidden forms of friction on your webpages.

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About This Brief

Credits:

Presenters
Dr. Flint McGlaughlin
Adam Lapp
John Cockburn

Writers
Paul Cheney

Technical Production
Luke Thorpe
Eric Nopanen
Steven Beger
Jessica McGraw
Yi Xu
Dave Garlock

Additional Contributors
Beth Caudell
Austin McCraw
Selena Blue
Brad Bortone
Daniel Burstein

 


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