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Optimizing Web Forms: How one company generated 226% more leads from a complex Web form (without significantly reducing fields)

Wednesday, May 14, 2014
4:00 - 4:35 p.m. EDT

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Research Topics

Site Optimization

Email Optimization

Search Optimization

Marketing Optimization


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Kaiser Permanente




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Home arrow Landing Page Optimization arrow Quick Win Clinic (Part I)
Quick Win Clinic (Part I)
Wednesday, 02 May 2012

The 5 easiest changes to make to your landing pages right now

Thursday, 3 May 2012



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Synopsis

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Topic: Quick Win Clinic (Part I): The 5 easiest changes to make to your landing pages right now

There are essentially two ways to increase your website’s performance:

  • Endlessly drive more traffic to your landing pages with media buys, direct mail sends and time-consuming social media
  • Improve the conversion rate of the traffic you're already getting

Since many marketers struggle with getting budget for driving traffic, our next Web clinic will help you improve your marketing performance by working with what you already have.

Of course, working with what you already have means you need to know how to tweak your site for the greatest conversion gain.

To that end, in this clinic replay, Dr. Flint McGlaughlin distilled all of our conversion response optimization research into five landing page changes that can help you improve conversion rates quickly.

In addition to the teaching, our researcher Zuzia Soldenhoff-Thorpe reviewed your pages live and identified quick changes to improve performance.

To watch the replay of this clinic, simply click the play button on the video above.

Here are what some of the audience members had to say about the Web clinic:

I just made myself a post-it note that says, So Friggin What [Quote from clinic]. –Leanne

Clinic and speaker helped explain the general takeaways from the specific examples, which is something that many articles/presenters are *not* good at. Thank you for all of your thought-provoking ideas! –Nick

I really liked this Web clinic since I'm preparing to do exactly this kind of testing on my landing pages. –Mike

Download a full transcript of this Web clinic:

Quick Win Clinic (Part I)

Part II of this Quick Win Clinic will be taught at Optimization Summit 2012 in Denver. We have created a free preparation kit to help you get the most value out of part II of the clinic.

View the clinic replay, or listen to the audio recording (mp3), to learn from our researchers as they discussed how to identify and fix hidden forms of friction on your webpages.

Listen to an audio replay of the presentation:

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About This Brief

Credits:

Presenters
Dr. Flint McGlaughlin
Brian Carroll
Zuzia Soldenhoff-Thorpe

Writers
Paul Cheney
Austin McCraw

Technical Production
Luke Thorpe
Dave Garlock
Yi Xu
Steven Beger
Jessica McGraw
Eric Nopanen

Additional Contributors
Selena Blue
Beth Caudell
Daniel Burstein

Makeup
Aimee Thompson

 


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