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Converting Opens to Clicks: How 3 simple email changes led to a 27% increase in clickthrough rates

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Home arrow Landing Page Optimization arrow 263% Higher Conversion Rate
263% Higher Conversion Rate
Wednesday, 29 August 2012

How reducing anxiety helped one company improve conversion rate three-fold

Thursday, August 30, 2012



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Synopsis

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Topic: 263% Higher Conversion Rate: How reducing anxiety helped one company improve conversion rate three-fold

Anxiety is causing your website to leak revenue. And, until you can plug those leaks, any amount of traffic you drive there will have a negligible ROI. Watch this Web clinic replay to learn three techniques you can use to overcome anxiety in the minds of visitors to your website.

Anxiety is causing your website to leak revenue. And, until you can plug those leaks, any amount of traffic you drive there will have a negligible ROI.

Fortunately, there are two ways to plug those leaks:

  1. You can add perceived value to your Web conversion process.
  2. You can remove perceived cost from your Web conversion process.

The case study in this Web clinic replay introduces the easier of the two — removing perceived cost — by showing how one organization saw a 263% increase in conversions by using the principles shared in this clinic to identify and overcome anxiety in the minds of website visitors.

The content is fascinating, and the usefulness of it inspires me to apply it in real-life optimization. –Aaron

How about spending a little time on e-commerce. –Dennis

I have been implementing the principles I learn from your clinics on our websites and [they] are working! –Sally

View the free on-demand clinic replay, or listen to the audio recording (mp3), to learn from Dr. Flint McGlaughlin and our researchers as they discuss three approaches to identify and mitigate customer anxiety.

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About This Brief

Credits:

Presenters
Dr. Flint McGlaughlin
Jon Powell
Lauren Maki

Writers
Austin McCraw
Paul Cheney

Video Production and Editing
Luke Thorpe

Technical Production
Steven Beger
Selena Blue
Jessica McGraw
John Tackett
Beth Caudell

Additional Contributors
Aimee Thompson
Daniel Burstein

 


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