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Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289% (and more)

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Home arrow Landing Page Optimization arrow See the Research in Action
See the Research in Action
Wednesday, 26 September 2012

Dr. McGlaughlin personally optimizes your landing pages

Thursday, September 27, 2012



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Synopsis

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Topic: See the Research in Action: Dr. McGlaughlin personally optimizes your landing pages

Generating more revenue from your pages and paths takes more than learning optimization theory. It requires you to apply that theory to your own particular situation. Watch this special live optimization Web clinic replay to learn valuable insights into how you can repair your leaking pages.

Generating more revenue from your pages and paths takes more than learning optimization theory. It requires you to apply that theory to your own particular situation.

However, that application requires a leap that many marketers find difficult to make. Itís one thing to see how optimization applies in field tests and case studies, but another thing entirely to make the necessary changes to your pages.

To help you bridge that gap, this Web clinic replay introduces a case study of how a social media microsite saw an increase in conversion of 154% by learning how to see its landing page through the eyes of its customers. Following the case study, Dr. Flint McGlaughlin and the MECLABS research team provided live optimization of audience-submitted landing pages from a variety of industries.

I love seeing live optimization. It gives you exposure to lots of other industries and how general principles apply to unique situations. – Jake

Spend more time talking about e-commerce sites.
– Torrance

Iíd like to see more of these live optimizations. – Ariel

View the free on-demand clinic replay, listen to the audio recording (mp3) or download the slides to learn from Dr. Flint McGlaughlin and our researchers as they provide test suggestions that you can use to aid your optimization efforts.

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About This Brief

Credits:

Presenters
Dr. Flint McGlaughlin
Jon Powell

Writers
Paul Cheney
Austin McCraw

Video Production and Editing
Luke Thorpe

Graphic Design
Dennis Beard

Technical Production
Steven Beger
Selena Blue
Daniel Burstein
Beth Caudell
Melissa Elbert
Jessica McGraw
John Tackett

Additional Contributors
Aimee Thompson

 


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