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How to Increase Conversion in 2012 - 12/15/2011 - The last 20,000 hours of marketing research distilled into 60 minutes This Web clinic replay takes the past year in online marketing research and condenses it into four tactics you can take away and apply to your marketing in 2012.
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The MarketingExperiments Quarterly Research Journal - 06/28/2011 - The First Quarter of 2011
The Q1 2011 Research Journal contains 4 major marketing research briefings featuring 8 experiments, including discoveries that can help you discover and test your value proposition. In the Research Journal, you'll also find 33 of our top articles from the last quarter culled from the MarketingExperiments and MarketingSherpa blogs and newsletters, with key insights and takeaways from our research team and reporters.
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Headline Optimization - 06/23/2011 - How testing 10 headlines revealed a 3-letter word that improved conversion more than major changes. One of the easiest elements to change on a page is the headline. It’s also one of the most important parts of the page to optimize if you’re trying to get a lift in your conversion rate. However, when tasked with writing an engaging headline for a marketing piece, many marketers get it wrong. In this Web clinic, Dr. Flint McGlaughlin speaks to this problem and shows how 6 real-world headlines (submitted by our viewers) could be changed for to increase customer response.
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Converting Leads to Sales - 04/06/2011 -
How one company generated $4.9 million in additional sales pipeline growth in only 8 months
So you’ve just increased the effectiveness of your online lead capture by XX% using optimization strategies you've recently learned… Now what? How do you ensure that this gain is not lost in the sales pipeline? How do you keep the online marketing efforts you invested in to get the lead from being squandered? Many marketers end their optimization efforts on the Web page, not realizing the significant revenue lost by not taking simple steps to optimize a lead before passing it off to Sales.
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The MarketingExperiments Quarterly Research Journal - 11/08/2010 - The Third Quarter of 2010
The Q3 2010 Research Journal contains four never-before-published research articles featuring 6 experiments. You'll also find 27 "how-to" articles culled from the MarketingExperiments blog along with email marketing and search guidance from MarketingSherpa.
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Live Optimization - 07/29/2010 - What we've learned from the last 200 experiments distilled into three basic principles — plus live-optimization examples
Over the past year, the MarketingExperiments labs have conducted more than 200 digital marketing experiments. And while we have many complex heuristics and training courses to assist you in optimizing your entire digital marketing investment, in our July 21 Web clinic, Flint McGlaughlin (the Director of MECLABS Group), and the MarketingExperiments team focused on helping our audience find a few "quick hit" landing page improvements to increase conversion right now.
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The MarketingExperiments Quarterly Research Journal - 07/14/2010 - The Second Quarter of 2010
The Q2 2010 Research Journal contains four never-before-published research articles featuring 12 experiments. You'll also find 21 "how-to" articles culled from the MarketingExperiments blog, actionable lead generation advice from Brian Carroll, and social media guidance from MarketingSherpa.
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The Compounding ROI of Sequential Conversion Increases - 07/08/2010 - How one company took a small gain and multiplied it tenfold
As a marketer, the impact of a single successful test can be very fulfilling. But how valuable is it to run one triumphant test? Or even several tests that are not connected to each other in any meaningful way?
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One-to-One Marketing at Four Levels - 06/17/2010 - Strategic ways every marketer can enter into an online conversation with customers
One-to-one marketing, the practice, used to be the status quo. And perhaps in a quaint little town in the south of France, it still happens in the neighborhood bakery. But, today, even relatively small businesses likely have a difficult time making a true connection with returning and prospective customers.
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The MarketingExperiments Quarterly Research Journal - 04/01/2010 - The First Quarter of 2010
The Q1 2010 Research Journal contains never-before-published social media insights, in-depth analysis of our latest research discoveries from the past 90+ days of experimentation, 17 "how-to" articles with practical techniques to put our data-driven principles into action, and actionable advice from other MECLABS companies including lead generation and nurturing ideas from InTouch and social media marketing trends from MarketingSherpa.
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Social Media Marketing in Four Steps - 03/31/2010 - A methodology to move from sporadic to strategic use based on research with 2,317 B2B and B2C marketers
Social media marketing has been a blazingly hot topic for marketers in every industry this year. But since this technology is so new, there is still a daunting knowledge gap.
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Transparent Marketing - 02/02/2010 - How to earn the trust of a skeptical consumer
Transparent Marketing™ offers a discreet new philosophy based on a collection of historic values and provides a different way to analyze your marketing.
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Surprising Wins from 2009 - 11/11/2009 - Using insights from an uncertain economy to drive 302% growth
We conducted hundreds of tests in 2009 to augment the marketing of research partners in a variety of B2B and B2C industries.
In our November 11 web clinic, our analysts distilled some of our most valuable lessons of this challenging year into key takeaways that you can use to capture market share in 2010. Researchers Boris Grinkot, Adam Lapp, and Paul Clowe shared their most surprising wins to illustrate these important points.
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