Marketing Optimization

Over the past year, the MarketingExperiments labs have conducted more than 200 digital marketing experiments. And while we have many complex heuristics and training courses to assist you in optimizing your entire digital marketing investment, in our July 21 Web clinic, Flint McGlaughlin (the Director of MECLABS Group), and the MarketingExperiments team focused on helping our audience find a few "quick hit" landing page improvements to increase conversion right now.

The Q2 2010 Research Journal contains four never-before-published research articles featuring 12 experiments. You'll also find 21 "how-to" articles culled from the MarketingExperiments blog, actionable lead generation advice from Brian Carroll, and social media guidance from MarketingSherpa.

As a marketer, the impact of a single successful test can be very fulfilling. But how valuable is it to run one triumphant test? Or even several tests that are not connected to each other in any meaningful way?

One-to-one marketing, the practice, used to be the status quo. And perhaps in a quaint little town in the south of France, it still happens in the neighborhood bakery. But, today, even relatively small businesses likely have a difficult time making a true connection with returning and prospective customers.

The Q1 2010 Research Journal contains never-before-published social media insights, in-depth analysis of our latest research discoveries from the past 90+ days of experimentation, 17 "how-to" articles with practical techniques to put our data-driven principles into action, and actionable advice from other MECLABS companies including lead generation and nurturing ideas from InTouch and social media marketing trends from MarketingSherpa.

For years we've taught you "how to test" and "what to test." For this web clinic, we took a slightly different approach, to give you the insights to "get testing done."

Social media marketing has been a blazingly hot topic for marketers in every industry this year. But since this technology is so new, there is still a daunting knowledge gap.

Transparent Marketing™ offers a discreet new philosophy based on a collection of historic values and provides a different way to analyze your marketing.

We conducted hundreds of tests in 2009 to augment the marketing of research partners in a variety of B2B and B2C industries.

In our November 11 web clinic, our analysts distilled some of our most valuable lessons of this challenging year into key takeaways that you can use to capture market share in 2010. Researchers Boris Grinkot, Adam Lapp, and Paul Clowe shared their most surprising wins to illustrate these important points.

It's easy to fall into a rut with optimization and testing.

Over time, as you discover which tactics and best practices get results, and then apply them to other channels or pages ad infinitum, you can get lulled into a false sense of security.

There's a time to apply best practices and follow the rules. But there's also a time to break with them, take calculated risks, and expand your learning in pursuit of even greater gains.

Twitter has become the latest must-have social media tool that everyone wants to master. We wanted to use our June 10 web clinic to discuss the potential for translating Twitter hype into business results.

Why is Twitter important? Can a tweet drive business objectives? What steps should organizations take to get real returns?

To answer these questions, we teamed up with Jason Breed, Sr. Director of Business Development at Neighborhood America, and Marc Meyer, CEO of Digital Response Marketing Group, to review research and examples and examine different ways that businesses are – and should be – using Twitter.